Change Log – 2019


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December 5, 2019

Added “order of magnitude” definition to glossory with link to Order of Magnitude Valuation lesson.

December 4, 2019

Added “order of magnitude” definition to Order of Magnitude Valuation lesson.

December 3, 2019

Added listing tutorials and information on brandable domain name marketplaces, Brandable Marketplace Decision Matrix, and passive selling flowchart to Passive Selling lesson.

December 2, 2019

Added section on how to request refunds for domain names to Lifecycle Buying lesson.

November 29, 2019

Added a legal agreement to the library: purchase-sale with seller domain holding payment plan.

November 26, 2019

Updated the liquid domains definition in the glossary to include specific examples of the nine types.

November 22, 2019

Updated Squadhelp seller marketplace commission in video transcript based on announced reduction to a flat 2.9% of the sale price plus $0.30.

November 8, 2019

Updated listing and commission pricing for Flippa based on recently announced changes at

November 7, 2019

Added video of how to practice picking brandable domain names with no money risk and only financial upside when one sells

October 30, 2019

Invalid WHOIS information happens often when you sell a domain or transfer the domain from one account to another. Here’s how to fix it.

October 26, 2019

Added free Hunter Chrome extension video tutorial to help find email addresses of decision makers and standard formatting at companies.

October 20, 2019

Added data to Hyphens lesson to support why hyphenated domains are not a sound investment.

October 18, 2019

Added to the Historical WHOIS lesson, not because it gives you registrant information but because registrant information can be inferred.

October 8, 2019

Added the tool to show you how many extensions are currently registered for any given domain name.

September 10, 2019

Student Aubree identified a spreadsheet error in the Exact Match Valuation video, which was corrected. 🙏

September 7, 2019

Broke-out software that’s included in the membership of DNAcademy from discounts that students can take advantage of.

See the top “+” navigation menu:

September 7, 2019

Added NamesCon 2020 discount for DNAcademy students ONLY.

September 7, 2019

Rakuten (Ebates) has discontinued rebates for GoDaddy renewals, so we have removed the program from DNAcademy.

September 3, 2019

Added glossary definitions for generic, exact match, acronym, numeric and alphanumeric keyword types.

August 31, 2019

Updated marketplace commissions structure table to include Dan and SedoMLS partners.

August 24, 2019

Added a 4-minute video about valuation ranges (retail, max retail, and wholesale).

August 23, 2019

Added the concept of “sales velocity” to the lesson to help domain buyers understand if the vector is increasing, decreasing or stable. Also added a glossary term.

August 22, 2019

Added three reasons why WHOIS privacy can be a good idea and should be used.

July 24, 2019

Updated the “Selling Reference Guide” on the “CREATING A SELLER’S PROFILE” lesson due to an incorrect recommendation for timing on posting auctions.

July 7, 2019

Added additional instructions to online quizzes based on student feedback.

Various pages

June 25, 2019

Clarified 60 day lock definition and added an additional example.

June 13, 2019

Added Dynadot as the auction partner of Uniregistry.

June 7, 2019

Completely re-wrote the TLD characteristics page to be more technically correct and comprehensive. Included statistics on TLD use around the world to give it a more global perspective.

May 24, 2019

Added another example to the “show your cards” section of the End User Buying lesson. (Being real gets you a response like: “I get a lot of inquiries, and you’re one of the very few I took seriously enough to respond to.”)

May 13, 2019

Added 60 day lock definition to glossary.

April 30, 2019

Added an ROI matrix that ties short- and long-term strategies to your expected return.

April 28, 2019

Added a Lease with Option to Purchase Agreement to Legal Library.

April 28, 2019

Added a few clarifications to the trademark law lesson.

April 26, 2019

Added a new decision as supporting evidence in defending a UDRP, “Speculating in intrinsically valuable domain names represents a legitimate business interest in itself, unless the evidence points instead to a disguised intent to exploit another party’s trademark.”

April 23, 2019

Updated GoDaddy’s domain expiration timeline and process.

April 8, 2019

Enom switches from NameJet to GoDaddy for expired domains.

April 3, 2019

Broken link to top sales of all times. Fixed, with thanks to @DJ.

March 22, 2019

Added a tip about knowing when to walk away from an auction before you join an auction, with a real-life example.

March 18, 2019

Added an example to the end of the lesson on the pricing differences of the format of iron.

March 14, 2019

Public blog post entitled: “Save 53% to 97% off Network Solutions Domain Name Renewals”

March 13, 2019

New Successful Negotiations case study from Robert and Tanya Hascall, DNAcademy students:

March 7, 2019

Added an extra tip for creating brandable domain names: #4 Swap a Letter.

March 1, 2019

Added end user situations that are useful for finding motivated sellers.

February 16, 2019

Added “meaning” of numerics to Chinese and an example of how words are converted to numbers.

February 13, 2019

Added a resource listing two letter .com domain names in use by major companies around the world (

February 9, 2019

Improved readability of tooltip popup boxes for glossary items across course.

Various pages

February 8, 2019

Added real company name examples of alliteration.

February 7, 2019

Technically speaking, this lesson should be called “Initialisms” instead of “Acronyms,” so we’ve added an explanation to the bottom of the lesson.

February 6, 2019

Renamed the 3 sub-types of brandable domain names to better align with proper English definitions. Made-up -> Invented, Catchy -> Compound, and Hybrid-> Blended.

February 5, 2019

Added information about how registries hold back the best domain names in new gTLDs, so there’s less opportunity for investors. Also added information about how to determine usage of TLDs by end users, which validates whether a TLD is rising in prominence.

February 4, 2019

Updated definition of search volume to add more clarity.

January 25, 2019

Various typographic errors that editors and students passed over for years were found and corrected. Hat tip to lifetime member, Tom! 👏

Various pages

January 1, 2019

Archived the 2018 change log and started this new one. 2018 was a great year for progress inside DNAcademy!