DNAcademy Certifications & Credentials

DNAcademy Certifications And Credentials

Become a Certified Domain Name Professional

DNAcademy Certifications are recognized as the global standard of excellence in the domain name industry.

Certifications are designed to help you advance your knowledge, grow your hands-on experience, and prepare you to be a more accomplished and effective domain name professional.

Advantages of obtaining a DNAcademy Certification include increased income potential, a competitive advantage, and global recognition.

Get certified and join the 2,000+ professionals who have advanced their career with DNAcademy.


DNAcademy Certified Investor

Course Code: CI
Duration: 40 Hours
Course Delivery: Online Learning Virtual Classroom In-person Event
Mode: Self Paced Live, Instructor Led

Certification Overview:

A DNAcademy Certified Investor (CI) is a professional who understands all of the principles of domain name investing.

This body of knowledge includes the methodology, tools and language associated with domain name investing and management, and includes a general understanding of regulatory issues, tax implications, and legal issues.

Target Audience:
  • Domain name investors
  • Domain name portfolio managers
  • Domain name brokers
  • Domain name consultants
  • Domain name sales managers
  • Domain name administrators
  • Branding managers
  • Intellectual property managers
Course Content:
The DNAcademy Certified Investor will learn the following:

  • Basics of DNS, ICANN, WHOIS, domain transfer, brand value, and the supply/demand concept
  • The six types of second-level domains and associated value ranges
  • The 30+ characteristics and metrics that define a second-level domain and increase/decrease value
  • Wholesale versus retail, valuation ranges, appropriate comparable sales, and automated appraisals
  • How to successfully complete valuations of the six types of domain names
  • Buying domain names: budgeting, asset allocation, lifecycle buying, marketplace buying, hand-registering, end-user buying, portfolio analysis, and payment options.
  • Selling domain names: realistic pricing, where to sell, passive selling, active selling, and negotiation.
  • Investing as a business: strategies, P&L and cash flow, portfolio management, portfolio hygiene, taxes, and UDRP.
Course Prerequisites:

None.

Certification Requirements:

A rigorous set of open-book knowledge assessments are included in each of the Course Content areas listed above.

To be awarded the DNAcademy Certified Investor designation, you must:

  1. Complete 100% of the course material
  2. Pass the knowledge assessments with a minimum of 70% proficiency
  3. Complete at least three full domain name valuation worksheets to the satisfaction of a DNAcademy instructor

You may retake knowledge assessments as many times as you wish; the highest score will be used for proficiency calculations.

Certification may be achieved at your own pace, however, you must have an active DNAcademy membership to display your certification.

Once you have passed the certification requirements, you are awarded the DNAcademy Certified Investor credential.


DNAcademy Accelerator Participant

Course Code: AP
Duration: 8-12 Hours
Course Delivery: Online Learning Virtual Classroom In-person Event
Mode: Self Paced Live, Instructor Led

Certification Overview:

A DNAcademy Accelerator Participant has attended the DNAcademy Accelerator program and participated in live discussions, small- and large-group activities, and networking sessions.

The DNAcademy Accelerator Participant credential is it's own designation, it is separate from the DNAcademy Certified Investor certification which includes it's own requirements (see above).

Target Audience:
  • Domain name investors
  • Domain name portfolio managers
  • Domain name brokers
  • Domain name consultants
  • Domain name sales managers
  • Domain name administrators
  • Branding managers
  • Intellectual property managers
Course Content:
The DNAcademy Accelerator Participant will learn the following:

  • Basics of DNS, ICANN, WHOIS, domain transfer, brand value, and the supply/demand concept
  • The six types of second-level domains and associated value ranges
  • The 30+ characteristics and metrics that define a second-level domain and increase/decrease value
  • Wholesale versus retail, valuation ranges, appropriate comparable sales, and automated appraisals
  • How to successfully complete valuations of the six types of domain names
  • Buying domain names: budgeting, asset allocation, lifecycle buying, marketplace buying, hand-registering, end-user buying, portfolio analysis, and payment options.
  • Selling domain names: realistic pricing, where to sell, passive selling, active selling, and negotiation.
  • Investing as a business: strategies, P&L and cash flow, portfolio management, portfolio hygiene, taxes, and UDRP.
Course Prerequisites:

None.

Credential Requirements:

To be awarded the DNAcademy Accelerator Participant designation, you must:

  1. Attend at least 90% of the live sessions
  2. Complete homework on time
  3. Actively participate in learning activities and discussions

You must have an active DNAcademy membership to display your credential.

Once you've passed the requirements, you are awarded the DNAcademy Accelerator Participant credential.


DNAcademy Brandable Bootcamp Participant

Course Code: BBP
Duration: 5 Hours
Course Delivery: Online Learning Virtual Classroom In-person Event
Mode: Self Paced Live, Instructor Led

Certification Overview:

A DNAcademy Brandable Bootcamp Participant has attended the DNAcademy Brandable Bootcamp program and participated in live discussions, small- and large-group activities, and networking sessions.

Target Audience:
  • Domain name investors
  • Domain name brokers
Course Content:
The DNAcademy Brandable Bootcamp Participant will learn the following:

  • The expiration process of domain names
  • The secret relationship between registrars and their aftermarket partners
  • Where to find domain names that have expired
  • Where to backorder domain names that are pending deletion
  • How to use ExpiredDomains.net to find marketable brandable domain names that are expiring or pending deletion
  • The insider’s list of currently trending keywords – by industry
  • Techniques for analyzing and selecting domain names
  • The acquisition process (payment/transfer)
  • How to list your brandable domain names for sale
Course Prerequisites:

DNAcademy Certified Investor is highly recommended as a prerequisite.

Credential Requirements:

To be awarded the DNAcademy Brandable Bootcamp Participant designation, you must:

  1. Attend at least 90% of the live sessions
  2. Complete homework on time
  3. Actively participate in learning activities and discussions

You must have an active DNAcademy membership to display your credential.

Once you've passed the credential requirements, you are awarded the DNAcademy Brandable Bootcamp Participant credential.