16

Lost Opportunity

By Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy

Published: May 4, 2018

If you don’t have for-sale landing pages up on your domain names, you’re losing opportunities to sell them.

Hey everyone! Thank you so much for joining me on today’s DNAcademy podcast. My name is Michael Cyger, and I’m here to help you become a more profitable domain name investor.

I was just a guest Sherpa on a DomainSherpa Review taping, and decided to type one of the investor’s best names into the browser to see what would be displayed.

You know what I saw?

A GoDaddy parking page.

And I bet the investor isn’t even getting any income from this parking page!

Now, be honest with yourself…how many of your names do the exact same thing?

How many of your domain names are not pointed at a for-sale landing page?

How many domain names of yours are losing the opportunity to sell today?

Do you know how many times I’ve had a fantastic idea for a product or service, looked to see if the domain name was registered, reached out to the domain name owner and purchased it in the heat of the moment?

A lot.

And usually, not always, the next day or week I thought “why did I buy that name?”

Impulse buying happens with domain names, but you have to give buyers the opportunity to contact you.

When someone thinks of a domain name and wants to see if it’s available, what do they do?

They type it into their browser:

Is This Domain Name For Sale .com

Most people don’t know what a whois lookup is to get in touch with you, but for the ones that do — life is about to change on May 25th, 2018, as GDPR, the General Data Protection Regulation, is likely to make whois lookups a thing of the past.

You can’t rely on what’s worked in the past.

The only thing you can rely on is you.

So what do you need to do?

1. Get a complete list of your domain names for sale.

2. Set up a website for all domain names to point to, or a for-sale landing page for each domain name individually.

3. Verify that the nameservers for each domain name are updated and pointing to your landing page.

To get a list of domain names you own, sign into all your registrars and export your domain names. Then combine them in a spreadsheet.

Two options for creating a for-sale landing page.

1. Get a hosting account, setup a website, and simply redirect every domain name you own to a landing page with an inquiry form. Many domain name brokers do it and it works. But you have to maintain the site by updating software and monitoring uptime.

2. Or you could try a domain name sales platform like Efty.com. Efty does all the updates, keeps your website and landing pages up and running, and is focused on helping you sell more domains.

I liked the Efty platform so much when I tried it that I became an investor. And I’m glad I did because now there’s no one between me and people inquiring on my domain names for sale.

And it’s easy to verify I have landing pages up. Every domain I buy I track in Efty, and then set the nameservers to Efty.com. Done.

So here’s your action item for this weekend. Go get a piece of paper, I’ll wait.

Now, go to all your registrars and create a full list of the domain names you own. Click every single one, one by one, and see where they go.

If they don’t take you to a webpage that says the domain name is for sale and provides contact information or an inquiry form, then you know what to do.

Every single one of them should lead to page describing the opportunity to purchase that domain name.

Turn each “lost” opportunity into a potential “won” opportunity and make more domain name sales.

If hope you liked this lesson and it’s been helpful to you in your domain name activities.

If you want a structured methodology with a step-by-step roadmap and set of tools that teaches you to invest more analytically, consider signing up for DNAcademy.

Thank you so much for making the decision to watch or listen to the DNAcademy Investor Insights blog.

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My name is Michael Cyger and I’m here to help you become a more profitable domain name investor. Please subscribe to this podcast, and I’ll see you in the next episode.

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Comments 16

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      Author

      It’s my pleasure. Thanks for watching and taking a moment to post a comment, TB. May the 4th be with you! 🙂

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      I think it’s prudent to see what actually happens with WHOIS, whether it’s all WHOIS or just UK residents, whether ICANN gets a delay to figure something out, and how registrars meet the law.

      IF GDPR goes into effect and all information is blocked, that is essentially the same as a WHOIS privacy. But I expect that there will be work-arounds of sorts so a service like WHOIS Guard might still be useful.

      Again, time will tell and we need to wait to see what happens before we start to figure out a game plan from that point.

      Thanks for watching and asking your question, Michael.

  1. is Efty for-sale landing pages seo optimized? Domain parking pages not showing in search engines. For example we have 1 domain name showing in Google first page, after we parked, it is dropped and not showing search engine. so buyer cant see it.
    So this is vital, showing domains page on search engines.

    1. Post
      Author

      Hi Ben,

      We should probably define what “SEO optimized” is first.

      When I think of “SEO optimized” I usually think of a website or web page that has content written specifically for a topic through a keyword or phrase. The on-page content (h1, meta tags, copy) all supports that keyword or phrase, and there is associated off-page SEO like relevant link building through blog posts, guest posts, PR, etc.

      When you have a for-sale landing page, you’re not building a web page to try to rank it well within Google or Bing. Because it’s only a single page, you likely won’t be writing content, optimizing images and using alt tags, etc. You’re using for-sale landing pages because it’s easy to get something up and running quickly, because the person that thinks of your domain name and types it into their browser in 2 minutes from now wants to buy it. And that should be the focus of for-sale landing pages: get them up quickly, put up content saying it’s available for sale (maybe with a BIN price that immediately starts escrow), and give potential buyers a way to start a dialogue with you to purchase it.

      Having said all of that, any for-sale landing page should be “SEO friendly” — meaning the web page gets indexed for potential searchers. For example, I can find my domain name mocho dot io indexed by Google with a good summary:

      I know that — in the past — Google did not like parking pages. They viewed pages whose sole purpose is to display ads as not useful to users, so they try to exclude them from their index. I haven’t had directly interaction with SEO pros from Google for a few years, but I suspect that their position is the same.

      Does that help?

      Best,
      Michael

  2. In light of your article, the efty.com landing page is pretty ironic though isn’t it? I read your post and was interested to see efty.com but when I click through I just get a login form. Why would I sign up for something that there isn’t even an explanation of what it does available?

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      Author

      Hi Paul,

      Thanks for checking out Efty.com and I apologize if you didn’t experience the home page. Both my team and I haven’t been able to replicate what you experienced.

      By visiting https://www.efty.com/, you should see this:

      Do you not see that?

      Can you please try to visit https://www.efty.com/ again and let me know if that works?

      Thank you,

      Michael

      1. It seems that the link in your article redirects to app.efty.com but the link in your reply doesn’t so yeah now I can see the home page. Apparently if you don’t use www. you go to app.

  3. I want to take lesson on how to sell my potential domain. But I can’t afford this now. So if there is any opportunity to learn this please let me know and provide as well. I really loved your session “LOST OPPORTUNITY”. Thank you.

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      Author

      Hi Aniruddha,

      We offer student discounts, if you’re a currently-enrolled student: https://www.dnacademy.com/student-verification

      Coupling that with the lower-priced yearly tuition can make it much more affordable.

      Aside from that, you can read all post blog posts on DNAcademy.com/blog.

      I also highly recommend you go back and watch all the past DomainSherpa.com episodes.

      You can learn investing on your own without any cost. That’s exactly what I did by launching DomainSherpa 5+ years ago.

      I wish you all the best in your investing journey.

      Best,

      Michael

  4. Michael, would like to thank and appreciate you for your post. Efty’s For sale landing pages boost my inquiries more than parking pages does.In my opinion if for sale landing pages can prove to generate a revenue then it will eventually overcome the parking page services around.

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