Time to Change Your Domain Name Buying Strategy
If what you’re doing is not working, then stop doing it.
The definition of insanity is continuing to do the same thing over and over again and expecting a different result.
I was looking through an investor’s entire domain name portfolio using DomainIQ.com and domain after domain after domain were two word .orgs, geographic .ios, and two and three word .com domains but with hyphens between the words.
Now, if you’re going through DNAcdademy, I make certain rules crystal clear.
One of those rules is that you should not be buying any hyphenated domain names unless you’re planning on selling them to buyers in Germany.
Or, unless the domain name has a killer search volume in a massive industry like the domain credit hyphen card.com, then you should not be spending your money on hyphenated domain names.
There must have been like 100 domain names in his portfolio that should be dropped.
There’s a quick $1,000 in renewal fees that can be deployed into better domain names.
Now is the time to realistically evaluate your entire portfolio.
Are your domains selling, are they receiving inquiries, are they receiving traffic? If the answer is no, then put them into a bucket to drop. Don’t be romantic about your domains. Don’t fall in love with them. You’re not a collector of domain names, you’re an investor.
If your domains are not selling, now’s the time to change your strategy.
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