On a recent DomainSherpa Review episode, the investor who submitted their portfolio asked the Sherpa panel a very simple question: “Where can I list my domain names so buyers can find them?”
That is the million dollar question for domain name investors.
Think about it. Wouldn’t it be great to hand register a domain name for $9, and then immediately publicize it for sale on a marketplace that reaches fledgling business owners preparing to start their business?
But, unfortunately, nothing like that exists — as explained by Andrew Rosener, CEO of the domain name brokerage firm Media Options:
Yeah, there is no platform. It’s an interesting concept but there is no platform. There is no way. There’s no effective way to say, ‘I’ve got a domain.’ I’m going to plug it into some platform and it’s going to be put in front of the eyes of decision-makers of relevant companies. Unfortunately, that doesn’t exist.
So what’s the answer?
Legendary domain name investor Frank Schilling explains it succinctly.
“The best platform is the name, itself.
The best sales platform is the domain name itself.
What does Frank mean when he says that?
Let’s back up and review the buying scenario.
When entrepreneurs want to launch a new organization, business, product or service, the first thing they do is brainstorm brands — what they want to call their offering.
They then open a web browser to type in the corresponding domain names and see if they’re available.
20% of the traffic you receive on your undeveloped domain name is likely from someone typing it into a browser to see what’s there and if the domain name is available.
So do yourself a favor, set up a landing page that tells people your domain name is for sale, set a buy-it-now price if the domain is worth less than $5,000 retail, and give buyers a seamless and hurdle-free way to purchase your domain name.
I recommend Efty.com — E-f-t-y dot com — because it’s the best for-sale landing page and sales inquiry platform available, but I’m also biased — so much so that I became an investor in 2015.
“Impulse buying” is real. Three out of four Americans have made impulse purchases, according to a CreditCards.com survey. And of those impulse buyers, 10% spent more than $1,000 on an impulse purchase.
Impulse buying applies to domain names as well. So set up your for-sale landing pages with buy-it-now prices, give users an easy way to check out, and make sure your domain names are found on all the major marketplaces and registrars.
Make sure you’re subscribed to this YouTube channel, then click the link below this video on YouTube and I’ll give you a free checklist download to ensure your domain name is found by buyers exactly when they’re searching and buying.