LEARN TO BUY, SELL AND INVEST IN DOMAIN NAMES LIKE A PRO
DNAcademy is the #1 domain name training platform in the world -- since 2015 -- used and trusted by thousands of individuals and corporations including GoDaddy, Sedo and Uniregistry.
"I just made my first sale since finishing DNAcademy...for $3,000. I just wanted to say thanks for the great class."
WHY JOIN THE DNACADEMY COMMUNITY?
NO GUESS WORK. NO WASTED MONEY. PROVEN METHODOLOGY AND TOOLS.
- How to buy domain names at wholesale values that get inbound inquiries at retail value;
- How do you “crack the code” of domain name investing and become profitable;
- How to know when an asking price is unreasonable, or if you're leaving money on the table when you sell;
- What the secrets are of those who have been in the industry for decades;
- What the optimal marketplace is to maximize profit for each of the six types of domain names; and
- How to act with integrity when dealing with intellectual property issues.
DNAcademy separates the signal from the noise
"With DNAcademy and Mike's help, I saved at least $3,000 on the purchase of my company's domain name and hundreds more per year on renewals."
REAL SALES AND ROI FROM GRADUATES OF DNACADEMY
Mark made $4,930 in 6 months with the skills he learned in the course
Rob saved $3,000 when he purchased his desired company domain name in the aftermarket
Brian earned $2,600 acting as a broker (zero investment!)
Mike earned back the $22,500 he spent for an exact-match domain name in 6 months by building a lead generation website
Steven flipped a $93 domain into a $1,000 sale with 19 outbound emails
Menno turned a $999 buy into a $2,000 sale using his newfound personal network
Denis passively listed his $12 purchase and sold it for $3,450
Chris hand registered ($8.47) a domain and sold it for $900 through a marketplace
Kirk telephoned local businesses and sold his $10 domain for $360
Mario received an inbound offer for €2,500 for a domain that he bought for €13.99
Bryan turned a $5 auction purchase into a $3,000 sale using one technique in the course that helped him find a diamond in the rough
Candace earned more than $100,000 in a year as a broker only 2 years after completing DNAcademy
"The value of this course FAR outweighs the tuition. I highly endorse DNAcademy."
WHAT WILL YOU LEARN?
TOPICS COVERED IN THIS REVOLUTIONARY TRAINING PROGRAM
Successfully valuing, buying and selling domain names can take years to master. With DNAcademy, you can accelerate your learning journey to only weeks.
Here's what you'll learn:
INTRODUCTION TO DOMAIN NAMES
In this section, you will learn some technical aspects of what a domain name is, review a short history of domain names, and understand the foundational “nuts and bolts” of the domain industry. You will also learn the value of a brand and how supply and demand affect domain names.
DOMAIN NAME KEYWORDS
The lessons in this section will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to brandables to acronyms to numerics. After this lesson, you will understand the foundational building blocks of what makes a domain name, as well as how to classify them.
In this section, you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, how usage limitations can kill a domain name, and much more.
Which tools matter and which tools are a waste of time? We've analyzed all of them and recommend which ones are best for you. In this section, we will walk you through video tutorials of the most important aspects of each tool and offer exclusive discounts on some tools for DNAcademy members.
DOMAIN NAME VALUATION TUTORIALS
If you can't value domain names, then you'll never be successful buying or selling domain names. In this section, we’ll walk you through — step-by-step — how to do domain name valuations of each type. You learn how even a slight variation can crash a domain's value. Then you have an opportunity to practice your newfound skills.
BUYING DOMAIN NAMES
This section of the course is about the art of buying domain names. You will learn where, when, and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer's profile all the way to buy-side negotiation tactics like anonymity and using a broker-buyer.
SELLING DOMAIN NAMES
Once you know what domains to buy, the next step is understanding how to sell them. This section teaches the DNAcademy 8x8 Sales Matrix© and focuses on both passive and active sales channels. We show you the right and wrong ways to sell your domains and recommend which marketplaces will provide the highest return on your investment.
RUNNING YOUR BUSINESS
With the skills to start a domain name investment company now under your belt -- if you so choose -- you're ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a roadmap to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.
"Where was this course 20 years ago when I entered the space! If you follow this course and invest the time you will see profits in a short amount of time. Michael provides you all the tools to succeed."
WHY THIS COURSE IS THE BEST
DNACADEMY’S PROVEN PATH TO MASTERY
This course will bring you up to par with the top 1% of domain name entrepreneurs that have been in the industry for years. Regardless of what knowledge you have going in, this course will give you all the insider information you need to be the very best –– whether you’re an investor, webmaster, or business owner.
We Teach You
We teach practical theory, fundamentals from the real-world, and characteristics of what success looks like today (not months or years ago).
We Show You
We provide video tutorials that show you exactly how to use the tools. No fluff. No BS. Real, hands-on walk-throughs of the tools that matter, and swipe copy you can use today to successfully find and negotiate sales.
We Guide You
We ask you to value each of the six types of domain names, then provide you with direct and specific feedback on how to improve your valuations. Nowhere else will you find this kind of valuation practice and coaching.
We Assist You
We offer an engaging, private discussion forum that allows you to ask questions, judgment-free, compare data, exchange tactics and learn from others' strategies.
DNAcademy does a lot of things to ensure your success… but there’s one thing we won’t do. We won’t guarantee a get-rich-quick, one-size-fits-all approach. We won’t promise a lot of work for little return.
Any consultant, ebook, course or webinar that pledges quick money for minimal work is a scam.
You won’t find this in DNAcademy, and that’s something we can guarantee. 💯
EARN YOUR CERTIFICATION
BE RECOGNIZED FOR YOUR KNOWLEDGE AND SKILLS
A DNAcademy Certified Investor is a professional who understands all of the principles of domain name investing.
This body of knowledge includes the methodology, tools and language associated with domain name investing and management, and includes a general understanding of regulatory issues, tax implications, and legal issues.
The course includes a certification. Finish the course, pass the self-assessment quizzes, complete at least three full domain name valuation worksheets to the satisfaction of a DNAcademy instructor, and you’ll earn your certified investor certification.
The certification integrates seamlessly with LinkedIn and it’s included in the class for free.
MEET YOUR LEAD INSTRUCTOR
LEARN TO INVEST FROM THE CREATOR OF DOMAINSHERPA, CALLED "THE BEST EDUCATOR IN THE INDUSTRY"
DOMAIN NAME HALL OF FAME // PUBLISHER // INVESTOR
HI, I'M MICHAEL CYGER.
In 2008, I started angel investing in Seattle tech startups after the successful sale of and exit of my media company, CTQ Media.
As an investor, I found that every startup with a cool-sounding brand had a terrible domain name. Startups have a hard enough time in today’s economy; these companies couldn’t quite afford a poorly-selected domain name.
Because I had experience buying domain names for my company in the past, they asked for help. But I quickly found myself just as confused as them. That’s why I started DomainSherpa -- to interview those "in the know."
As founder of DomainSherpa, I built a cache of educational content that won multiple industry awards, including:
In the process of learning, I acquired killer exact-match domains for my businesses that have added hundreds of thousands of dollars of value to my business, helped startup businesses acquire their ideal domain names (and defensive registrations), and acquired some killer brands like Brew.com, Dragonfly.com, and Deadbolt.com.
Today, I want to give back to others what took me years to learn through the "school of hard knocks." I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers. I am your critical thinking coach for domain names.
With a finger always on the pulse of the domain name industry, I ensure that DNAcademy is always up-to-date, always 100% accurate.
"If you're on the fence on whether to join DNAcademy, jump! My highest recommendation."
ALL INCLUDED IN YOUR MEMBERSHIP
"DNAcademy is professional and excellent, and I will recommend it to everybody, any day, any time."
In DNAcademy, you get access to the world’s most comprehensive training program that will accelerate your learning and competence in domain name valuation and investing.
Included are expertly written training lessons, extensive training videos, quick reference guides, case studies with real-world examples, learning quizzes, instructional guides, worksheets, exclusive pre-recorded webinar events with industry experts, and much more.
In addition to access to the ultimate domain name investing course, you also get access to our private discussion forum and our private DNA networking support groups.
Feeling stuck in your domain journey?
DNAcademy will help you get clarity and focus, and provide the roadmap to get where you want to go in your business.
DNAcademy is published for educational and informational purposes only. It is intended for investors who are familiar with and willing to accept the risks associated with private investments. DNAcademy does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities discussed on this website are intended for investors who do not need a liquid investment. Investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by DNAcademy, and MAY lose value. Investors must be able to afford the loss of their entire investment. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will or is likely to achieve results or profits similar to those shown. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, financial, tax or other professional advice. Any investment information contained herein has been secured from sources that DNAcademy believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.
When addressing financial matters in any of our websites, videos, newsletters, programs or other content, we've taken every effort to ensure we accurately represent our programs and their ability to grow your business and improve your life. However, by purchasing DNAcademy you accept and agree that you are fully responsible for your progress and results from your participation. By purchasing DNAcademy you accept, agree and understand that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. By purchasing DNAcademy you understand because of the nature of the program and extent, any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages or offerings have not been scientifically evaluated by us and the results experienced by individual may significantly vary (results listed are not typical). Any statements or outlined on our websites, programs, content and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological or financial advice and your participation in this program is voluntary.