WHAT IS DNACADEMY?

ACCELERATED LEARNING FOR INVESTORS WHO WANT TO SUCCEED


Plenty of people call themselves domain name investors, but few understand even the fundamentals.
This in-depth and hands-on training curriculum has been crafted to give you the understanding, tools and mindset necessary to become a successful domain name investor.
You'll not only learn proven tactics and skills but will gain access to the same processes that hundreds of top domain name investors and brokers have shared on DomainSherpa.
Whether you're a webmaster, consultant, broker, part-time or full-time investor, you'll walk away with a set of skills that can make you an invaluable asset to your clients and company or help you secure your family's future.

WHY JOIN?

GET SERIOUS, SELL MORE DOMAIN NAMES AT HIGHER PRICES


This training program will enable you to become a successful domain name investor or add new skills to your consulting business. This in turn will translate into new or increased revenue for you.
By learning the fundamentals and applying them to your investments or those of your clients, you'll be able to make more. More than you might think.
You will learn how to get more sales leads, close deals, maintain long-lasting client relationships, and figure out a pricing system.
Build Skills That Add Value for Years
This program is about teaching you an actual skill. This is not the latest fad, or a hack that you can exploit only for the next 3 months.
Roughly 500,000 businesses startup every year in the USA alone, and each needs a brand and domain name. But there's a huge shortage of people who understand these topics.
DNAcademy teaches about language, branding, psychology, and analytics. Rookie investors and consultants read a blog post and focus on tactics that might work for someone else one time, while true domain name professionals use a structured approach. This program will teach you that.
Tried and Tested Tactics
You may have watched a few DomainSherpa episodes, but how well did you take in all the information, parse the tactics that worked in the past versus what works today, put it all in order, and ensure you understand the fundamentals that advanced topics build on?
In this course, you will see how data is collected and analyzed, domain names are valued, wholesale and retail pricing levels are determined, and potential buyers are found and contacted.
Become A Top 1% Domain Name Professional
The industry is full of mediocre domain name investors and brokers. Every person that learns about domain names calls themselves an investor. Junk advice is everywhere. Soon every consultant and broker will offer (or claim to offer) branding and domain name acquisition, sales and management services.
That's nothing to worry about if you're among the very best -- there is always demand for the best. But you should worry if you're not doing everything you can to become the very best.

REAL RESULTS

REAL SALES AND ROI FROM GRADUATES OF DNACADEMY


  • Connector.Connector.

    Brian earned $2,600 acting as a broker (zero investment!)

  • Connector.Connector.

    Steven flipped a $93 domain into a $1,000 sale with 19 outbound emails

  • Connector.Connector.

    Menno turned a $999 buy into a $2,000 sale using his newfound personal network

  • Connector.Connector.

    Denis passively listed his $12 purchase and sold it for $3,450

  • Connector.Connector.

    Chris hand registered ($8.47) a domain and sold it for $900 through a marketplace

  • Connector.Connector.

    Kirk telephoned local businesses and sold his $10 domain for $360

  • Connector.Connector.

    Mario received an inbound offer for €2,500 for a domain that he bought for €13.99

  • Connector.Connector.

    Bryan turned a $5 auction purchase into a $3,000 sale using one technique in the course that helped him find a diamond in the rough


“I just made my first sale since finishing DNAcademy…stasis.net sold for $3,000. I just wanted to say thanks for the great class.”

– Bryan Duc Truong
DNAcademy Student

WHAT WILL YOU LEARN?

TOPICS COVERED IN THIS TRAINING PROGRAM


INTRODUCTION TO DOMAIN NAMES

In this section you will meet your instructor and learn how best to use the domain name investing course. You will: learn what a domain name is; discover the history of domain names; understand the foundational “nuts and bolts” of the domain industry; and learn the value of a brand.

DOMAIN NAME KEYWORDS

The lessons in this section are all about understanding the basics of what goes to the left of the dot in a domain name. We will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to acronyms to alphanumeric keywords. After this lesson you will understand the foundational building blocks of what makes a domain name.

VALUATION METRICS

In this section you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, and much more.

VALUATION TOOLS

Which tools matter and which tools are a waste of your time? We’ve analyzed all of them and tell you what to focus your time on. We walk you through video tutorials of the most important aspects of each tool. In addition, we work to secure exclusive discounts to paid-software for DNAcademy students.

DOMAIN NAME VALUATION TUTORIALS

If you can’t value domain names, then you’ll never be a successful domain name investor. Which is why we walk you through — step-by-step — how to do valuations. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.

BUYING DOMAIN NAMES

This section of the course is about the art of buying domain names. You will learn where, when and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics.

SELLING DOMAIN NAMES

Once you know what domains to buy, the next step is understanding how to sell them. This section focuses on both passive and active sales channels. We show you which are the right ways and which are the wrong ways to sell your domains, as well as which marketplaces will provide the highest return on your investment.

RUNNING YOUR BUSINESS

With the skills to start a domain name investment company now under your belt, you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a road map to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.


HOW YOU WILL LEARN

STOP EXPERIMENTING AND LEARN A SYSTEM

Going through this course will bring you up to par with domain name investors that have been in the industry for years. Shortcut your path through the school of hard knocks, get serious about learning, and turn your hobby into an investment.


  • Connector.

    We Teach You

    Learn practical theory, fundamentals from the real-world, and characteristics of what success looks like today (not months or years ago).

  • Connector.

    We Show You

    Video tutorials show you exactly how to use the tools. No fluff. No b.s. Real hands-on walk-throughs with the tools that matter today.

  • Connector.

    We Guide You

    We ask you to value each type of second-level domain, then provide you with direct and specific feedback on how to improve your valuations.

  • Connector.

    We Assist You

    When you get stuck — and we all do — our private discussion forum allows you to ask any question without judgement.


FEATURED
IN & ON
DNJournal - Domain Name Investing Journal
DNTrade.com.au
Domain Name Wire: Domain Name Investing News
Rock of Brands
WhoAPI Domain Name Tools

MEET YOUR INSTRUCTOR

LEARN TO INVEST FROM THE CREATOR OF DOMAINSHERPA, A TRUSTED DOMAIN NAME INDUSTRY PRO


Michael Cyger, Domain Name Investing Instructor

MICHAEL CYGER

DOMAIN NAME HALL OF FAME // PUBLISHER // INVESTOR


Michael entered the domain name industry in 2011 after the successful sale of and exit from his media company, CTQ Media.

As founder of DomainSherpa.com, Michael has built a cache of educational content that has won multiple industry awards, including:

  • 2016 The Domain Conference Developer of the Year
  • 2016 The Domain Conference Blogger of the Year, Nominee
  • 2016 The Domain Conference Goodwill Ambassador of the Year, Nominee
  • 2015 The Domain Conference Blogger of the Year
  • 2015 The Domain Conference Goodwill Ambassador of the Year
  • 2014 T.R.A.F.F.I.C. Hall of Fame Inductee
  • 2014 T.R.A.F.F.I.C. Best Domain Blog
  • 2014 Domainer’s Choice Awards Most Helpful Resource for Domain Industry Newcomers
  • 2013 T.R.A.F.F.I.C. Developer of the Year
  • 2013 T.R.A.F.F.I.C. Best Domain Blog, Nominee
  • 2012 T.R.A.F.F.I.C. Best Domain Blog

Michael has a bachelor’s degree in engineering from UC Santa Barbara and a master’s degree in engineering from UC Berkeley. He has made sales up to six figures, and has owned domains like Brew.com, Tulip.com, Dragonfly.com and Deadbolt.com.


“If you’re on the fence on whether to join DNAcademy, jump! My highest recommendation.”

– Alex Chung
DNAcademy Student

START YOUR JOURNEY

JOIN THE MOST COMPREHENSIVE DOMAIN NAME INVESTING COURSE EVER


YEARLY

$97

REGULARLY $349
  • 12-Month Access
  • Continually Updated Content
  • Private Discussion Forum
  • VIP Registrar Pricing (Registration, Renewal and Transfer)
  • Industry-Wide Discounts
ENROLL NOW

TEAM

CONTACT

CUSTOMIZED TO YOUR NEEDS
  • 12-Month Access
  • Course Curriculum Customized to Your Business Needs
  • Discounted Per-Seat Agreements
  • Simplified Billing
CONTACT US

We also offer an industry OVERVIEW course. Please contact us to learn more.

And 50% off pricing for STUDENTS. Please contact us to be considered.


COURSES BONUSES!


Legal Library of Agreements
($299 Value)
 
FREE!
DNTaxGuide - #1 Domain Name Tax Guide
($79 Value)
 
FREE!
Exclusive Access to Recorded Webinars
($39 Value)
 
FREE!

ALL FOR JUST…

$347

 

 

“This morning I wrapped up the course it was amazing. I now have a tried and tested system for valuation and the knowledge I need going forward.”

– Ryan Descafano
DNAcademy Student

Profit Investing in Domain Names

"The bar chart is my annual profit from investing in domain names. (I know there is no vertical axis label as I'm a bit embarrassed to share how much because it's significant; enter the course and I'll tell you.)
I spent years figuring this stuff out on my own.
But my highest jumps in competency always came from learning from other people who had been doing it longer than me.
You know the famous line from Bernard Shaw's play Man and Superman, which includes the maxim, "He who can, does. He who cannot, teaches."
Well, I call B.S. on anyone saying that because I started investing recently — in 2012 — not in 1995 when all the great domain names were available for hand registration. I invested small, reinvested profits, and slowly grew my portfolio and wins to a massive proportion.
You can too with the DNAcademy proven program.
If you want to become a top 1% investor, broker or branding consultant, this is the accelerated learning program you need to join."
- Michael Cyger
Founder & Lead Instructor, DNAcademy


TRUSTED TO EDUCATE
EMPLOYEES OF
Uniregisty
Payoneer Escrow

DON’T BE FOOLED BY FOOL’S GOLD

IF A “SYSTEM” IS PROMISING YOU QUICK MONEY WITH LITTLE WORK (e.g., “SEE HOW EASY IT IS” or ‘MAKE HUNDRED$ A DAY”), IT’S FOOL’S GOLD. IT’S A SCAM. DON’T GET TAKEN.
Look at the system on the right. Would you or anyone you know buy a domain name with a sales pitch like this? If you did, you’d likely immediately feel taken and then be too embarrassed to do anything about it.
You won’t find this in DNAcademy. 💯

FREQUENTLY ASKED QUESTIONS

WE ANSWER SOME OF THE MOST COMMON QUESTIONS ABOUT DNACADEMY

In DNAcademy, you get access to the world’s most comprehensive training program that will accelerate your learning and competence in domain name valuation and investing.

Included are expertly written training lessons, extensive training videos not found elsewhere, quick reference guides, case studies with real-world examples, learning quizzes, instructional guides, worksheets, exclusive pre-recorded webinar events with industry experts, and much more.

In addition to access to the ultimate domain name investing course, you also get access to our private discussion forum (where there are no dumb questions) and our private DNA networking support groups.

The course includes written content, video tutorials, suggested exercises, quizzes and supplemental learning material. About 50% of the course is written content, and 50% is in video tutorial format.

Certain software products are recommended for domain name investors, and tutorials of those products are included within this course. In some cases, the software is free or allows for a certain number of free accesses per day. In other cases, you must buy the software. When purchase is necessary, we work to secure discounts exclusive to DNAcademy students.

Note: No affiliate income is generated from this course; only products we believe in are recommended. It is not required to buy any of the software in order to be a successful domain name investor, and you can complete this course without doing so.

The course includes written text as well as video tutorials. As such, you’ll want to watch, pause, and review some videos multiple times. Plus, there are guides to review and fill out, and recommended exercises. Add to that the time to take quizzes, as well as extra real-world applications you want to do to test what you’re learning, and you’ll be pretty busy.

Self-paced students spend 20-40 hours to complete the DNAcademy course. Since students study at their own speed as their schedule allows, how long it takes depends on how many hours are dedicated to studying each day or week.

Take as much or as little time as you need. You have access to the entire course upon payment.

At DNAcademy, we provide the finest domain name investing education in the world, and our commitment to your satisfaction is backed by a guarantee.

If you’re not satisfied with the DNAcademy course for any reason, let us know within 14 calendar days of your purchase and we’ll refund you the entire cost of the course.

Use the refund form found at the bottom of your Account Details page to request your refund.

Please note that we cannot guarantee the results or outcome of your investment actions. We can only educate, guide and provide you access to our support system — whether you complete the course, learn the materials, and actively participate is up to you.

MORE QUESTIONS & ANSWERS
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Important Disclosure

By accessing DNAcademy.com and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy.

DNAcademy is published for educational and informational purposes only. It is intended for investors who are familiar with and willing to accept the risks associated with private investments. DNAcademy does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities discussed on this website are intended for investors who do not need a liquid investment. Investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by DNAcademy, and MAY lose value. Investors must be able to afford the loss of their entire investment. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will or is likely to achieve results or profits similar to those shown. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, financial, tax or other professional advice. Any investment information contained herein has been secured from sources that DNAcademy believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.

When addressing financial matters in any of our websites, videos, newsletters, programs or other content, we’ve taken every effort to ensure we accurately represent our programs and their ability to grow your business and improve your life. However, by purchasing DNAcademy you accept and agree that you are fully responsible for your progress and results from your participation. By purchasing DNAcademy you accept, agree and understand that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. By purchasing DNAcademy you understand because of the nature of the program and extent, any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages or offerings have not been scientifically evaluated by us and the results experienced by individual may significantly vary (results listed are not typical). Any statements or outlined on our websites, programs, content and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological or financial advice and your participation in this program is voluntary.