“THE BEST INVESTMENT YOU CAN MAKE IS IN YOURSELF.”
– WARREN BUFFET
INTRODUCTION TO DOMAIN NAMES
In this section you will meet your instructor and learn how best to use the domain name investing course. You will: learn what a domain name is; discover the history of domain names; understand the foundational “nuts and bolts” of the domain industry; and learn the value of a brand.
DOMAIN NAME KEYWORDS
The lessons in this section are all about understanding the basics of what goes to the left of the dot in a domain name. We will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to acronyms to alphanumeric keywords. After this lesson you will understand the foundational building blocks of what makes a domain name.
In this section you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, and much more.
Which tools matter and which tools are a waste of your time? We’ve analyzed all of them and tell you what to focus your time on. We walk you through video tutorials of the most important aspects of each tool. In addition, we work to secure exclusive discounts to paid-software for DNAcademy students.
DOMAIN NAME VALUATION TUTORIALS
If you can’t value domain names, then you’ll never be a successful domain name investor. Which is why we walk you through — step-by-step — how to do valuations. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.
BUYING DOMAIN NAMES
This section of the course is about the art of buying domain names. You will learn where, when and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics.
SELLING DOMAIN NAMES
Once you know what domains to buy, the next step is understanding how to sell them. This section focuses on both passive and active sales channels. We show you which are the right ways and which are the wrong ways to sell your domains, as well as which marketplaces will provide the highest return on your investment.
RUNNING YOUR BUSINESS
With the skills to start a domain name investment company now under your belt, you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a road map to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.
THE DEFINITIVE COURSE
GOING THROUGH THIS COURSE WILL BRING YOU UP TO PAR WITH DOMAIN NAME INVESTORS THAT HAVE BEEN IN THE INDUSTRY FOR YEARS.
Shortcut your path through the school of hard knocks, and turn your hobby into an investment.
We Teach You
Learn practical theory, fundamentals from the real-world, and characteristics of what success looks like today (not months or years ago).
We Show You
Video tutorials show you exactly how to use the tools. No fluff. No b.s. Real hands-on walk-throughs with the tools that matter today.
We Guide You
We ask you to value each type of second-level domain, then provide you with direct and specific feedback on how to improve your valuations.
DOMAIN NAME HALL OF FAME // PUBLISHER // INVESTOR
Michael entered the domain name industry in 2011 after the successful sale of and exit from his media company, CTQ Media.
Following a brief stint in semi-retirement, he found his next challenge in trying to understand the convoluted “insider” game associated with the domain name industry.
Fast forward hundreds of hours of interviews, panel discussions and research, and Michael has built a cache of educational content at DomainSherpa.com that has won multiple industry awards, including:
- 2016 The Domain Conference Developer of the Year
- 2016 The Domain Conference Blogger of the Year, Nominee
- 2016 The Domain Conference Goodwill Ambassador of the Year, Nominee
- 2015 The Domain Conference Blogger of the Year
- 2015 The Domain Conference Goodwill Ambassador of the Year
- 2014 T.R.A.F.F.I.C. Hall of Fame Inductee
- 2014 T.R.A.F.F.I.C. Best Domain Blog
- 2014 Domainer’s Choice Awards Most Helpful Resource for Domain Industry Newcomers
- 2013 T.R.A.F.F.I.C. Developer of the Year
- 2013 T.R.A.F.F.I.C. Best Domain Blog, Nominee
- 2012 T.R.A.F.F.I.C. Best Domain Blog
What Michael has realized over the years is that while investors might have hundreds to thousands of dollars to invest in domain names, they don’t want to waste their time or money. He has culled the principles, processes and pathways and boiled it down to this course.
There’s very little theory, and lots of tactical practice in DNAcademy. It’s the same learnings Michael used to become the owner of Brew.com, Tulip.com, Dragonfly.com and Deadbolt.com. And it’s led to more than $250,000 in profits since he’s started investing.
Learn how to and create a DNA group — a private, intimate mastermind group of peers. Invite your newest and best contacts to join it and grow together. (Pro level only)
As you’re going through the course, you’re going to have questions. This is the place to ask them. You’re guaranteed to have your question answered by a course instructor, and you’re likely to receive tips and suggestions from fellow students. (Pro level only)
In the general discussion forum you are free to talk about anything. Hang out, kick back and discuss any topic you like with your fellow DNAcademy members. Feel free to keep it light or get into deep conversations about anything. (Pro level only)
No Questions are Dumb. This is a Confidential Forum.
BECOME YOUR OWN BOSS
GAIN FINANCIAL FREEDOM BY GENERATING INCOME PART-
OR FULL-TIME ONLINE
Brian earned $2,600 acting as a broker (zero investment!)
Steven flipped a $93 domain into a $1,000 sale with 19 outbound emails
Menno turned a $999 buy into a $2,000 sale using his newfound personal network
Denis passively listed his $12 purchase and sold it for $3,450
Chris hand registered ($8.47) a domain and sold it for $900 through a marketplace
Kirk telephoned local businesses and sold his $10 domain for $360
Mario received an inbound offer for €2,500 for a domain that he bought for €13.99
A COURSE SO COMPREHENSIVE THAT UNIREGISTRY HAS STANDARDIZED ON DNACADEMY FOR TRAINING NEW SALES AND SERVICE EMPLOYEES
With a BASIC account, you get 12-months of access to the ultimate domain name investing course. Included is a valuation quiz (keywords, brands, numerics and new gTLDs) that is individually reviewed by course instructor Michael Cyger. He will provide you feedback, make sure you understand the core concepts that all investing activities are built on, or he’ll send you back to specific lessons to review.
With a PRO account you get 12-months of access to the ultimate domain name investing course AND you also get access to the private discussion forum (no dumb questions), can create or join a private DNA networking support group, can participate in live webinar events where you can ask questions of industry experts, will receive supplementary learning materials and guides, as well as all of the bonuses listed below.
The course includes written content, video tutorials, suggested exercises, quizzes and supplemental learning material. About 50% of the course is written content, and 50% is in video tutorial format.
Certain software products are recommended for domain name investors, and tutorials of those products are included within this course. In some cases, the software is free or allows for a certain number of free accesses per day. In other cases, you must buy the software. When purchase is necessary, we work to secure discounts exclusive to DNAcademy students.
Note: No affiliate income is generated from this course; only products we believe in are recommended. It is not required to buy any of the software in order to be a successful domain name investor, and you can complete this course without doing so.
The course includes written text as well as video tutorials. As such, you’ll want to watch, pause, and review some videos multiple times. Plus, there are guides to review and fill out, and recommended exercises. Add to that the time to take quizzes, as well as extra real-world applications you want to do to test what you’re learning, and you’ll be pretty busy.
Self-paced students spend 20-40 hours to complete the DNAcademy course. Since students study at their own speed as their schedule allows, how long it takes depends on how many hours are dedicated to studying each day or week.
Take as much or as little time as you need. Once you purchase the course, you have access to it for 12 months.
At DNAcademy, we provide the finest domain name investing education in the world, and our commitment to your satisfaction is backed by a guarantee.
If you’re not satisfied with the DNAcademy course for any reason, let us know within 7 calendar days of your purchase and we’ll refund you the entire cost of the course.
Use the refund form found at the bottom of your Account Details page to request your refund.
Please note that we cannot guarantee the results or outcome of your investment actions. We can only educate, guide and provide you access to our support system — whether you complete the course, learn the materials, and actively participate is up to you.
A simple, systematic way to understand and effectively start domain name investing.
A clear tutorial approach to the “DomainSherpa method” of successful domain name investing.
VIP pricing on domain name registrations and renewals at Uniregistry, free access to paid tools like KWFinder, discounts on tools like EstiBot and domainIQ, and much more.
A guarantee that you’ll be happy with the course content, or your money back.
DNAcademy is published for educational and informational purposes only. It is intended for investors who are familiar with and willing to accept the risks associated with private investments. DNAcademy does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities discussed on this website are intended for investors who do not need a liquid investment. Investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by DNAcademy, and MAY lose value. Investors must be able to afford the loss of their entire investment. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will or is likely to achieve results or profits similar to those shown. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, financial, tax or other professional advice. Any investment information contained herein has been secured from sources that DNAcademy believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.