WHAT IS DNACADEMY?

AN ACCELERATED COURSE FOR CREATIVE DIGITAL INVESTORS AND ENTREPRENEURS


Do you own a domain name? There are more than 340 million domain names registered worldwide, so I bet you do.
Hundreds of millions of people own a domain, but very few understand the true power of domain names and the enormous potential value they bring to their businesses.
Here’s a great example: Jamie Siminoff upgraded from GetDoorBot.com to Ring.com, which cost him $1 million. Crazy, right? Not so much, since he attributes $30 to $40 million of his business valuation to the Ring.com domain name when he sold his company to Amazon.com in 2018.
Also, how do you think those companies you use every day got their start? Did you know that Dropbox.com started out as GetDropbox.com, Facebook.com was TheFacebook.com, and Uber.com started out as UberCab.com? Imagine if these businesses hadn’t snagged such valuable domains. Do you think they’d be as successful?
In short: Domain names are like real estate. Snag a great plot, and it can add literally millions to the value of your property (...in this case, your business).
Whether you're an investor, broker, webmaster, consultant, marketer or entrepreneur, this course will equip you with the knowledge and skills that’ll make you an invaluable asset to your company, customers and shareholders.
You'll not only learn proven tactics and skills but will also gain access to the same processes that hundreds of elite domain name investors, brokers and entrepreneurs have shared on DomainSherpa. This kind of education is priceless… and you can’t find it anywhere else.

WHY JOIN THE DNACADEMY COMMUNITY?

GET SERIOUS, TAKE CONTROL OF YOUR FUTURE


Domain names represent the foundation of the internet. They fuel every activity that takes place online.
You need a unique domain name to send email, market products, and services and to showcase your thought leadership.
Think you can successfully do these things through someone else’s domain, like on Facebook or Medium? Let me be the first to tell you that’s a major mistake. (Just ask MySpace…)
Maybe you do recognize the power of domain names, but can’t quite make sense of the opaque and confusing industry, such as...
  • How do you “crack the code” to contact domain name owners and get a real response;
  • How to know when an asking price is unreasonable, or if you're leaving money on the table when you sell;
  • What the optimal marketplace is to maximize profit; and
  • How to act with integrity when dealing with intellectual property issues.
This is exactly why I created DNAcademy. I once faced these same questions, and embarking on this journey not only brought me answers and clarity but also major success and profit.
DNAcademy is designed to transform you into an industry-ready domain name branding professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career.
With DNAcademy, you’ll receive all the tools you need to find your own success and profit. You’ll learn how to locate sellers, land the best deal possible, sell for maximum profit, or acquire the best domain name (and defensive registrations) for your brand. And I’ll show you how to do it all the right way.
DNAcademy is for everyone. Here’s a breakdown of who can benefit from the course:

This training program will enable you to become a successful domain name investor or broker, meaning new or increased revenue for you.
By learning the fundamentals and applying them to your investments or those of your clients, you'll be able to make more. More money, more success, more clientele.
Learn how to get more sales leads, define a pricing system, close deals faster, and maintain long-lasting client relationships that lead to referrals and retained business. DNAcademy helps you become a master in your field.
"I should have told you this a few months ago. But I really thank you and DNAcademy for my success in domaining. I've already made 6 figures for 2018 working as a broker with Starfire Holdings. I do the outbound work because I really love it. But honestly, I wouldn't be any good at it if it wasn't for you and DNAcademy. So thanks so very much. In 2 short years, I'm listed as a PRO on NamePros. Honestly, Mike, that wouldn't have happened without you."
Candace Cooke
Domain Name Broker / Starfire Holdings

Rob Rector, Domain Name Entrepreneur
Rob Rector
Founder & CEO / Experi.com

“With DNAcademy and Mike’s help, I saved at least $3,000 on the purchase of my company’s domain name and hundreds more per year on renewals.”

REAL RESULTS

REAL SALES AND ROI FROM GRADUATES OF DNACADEMY


  • Mark made $4,930 in 6 months with the skills he learned in the course

  • Rob saved $3,000 when he purchased his desired company domain name in the aftermarket

  • Brian earned $2,600 acting as a broker (zero investment!)

  • Mike earned back the $22,500 he spent for an exact-match domain name in 6 months by building a lead generation website

  • Steven flipped a $93 domain into a $1,000 sale with 19 outbound emails

  • Menno turned a $999 buy into a $2,000 sale using his newfound personal network

  • Denis passively listed his $12 purchase and sold it for $3,450

  • Chris hand registered ($8.47) a domain and sold it for $900 through a marketplace

  • Kirk telephoned local businesses and sold his $10 domain for $360

  • Mario received an inbound offer for €2,500 for a domain that he bought for €13.99

  • Bryan turned a $5 auction purchase into a $3,000 sale using one technique in the course that helped him find a diamond in the rough

  • Candace earned more than $100,000 in a year as a broker only 2 years after completing DNAcademy


Bryan Duc Truong, Domain Name Investor
Bryan Duc Truong
DNAcademy Student

“I just made my first sale since finishing DNAcademy…stasis.net sold for $3,000. I just wanted to say thanks for the great class.”

WHAT WILL YOU LEARN?

TOPICS COVERED IN THIS REVOLUTIONARY TRAINING PROGRAM

Successfully valuing, buying and selling domain names can take years to master. With DNAcademy, you can accelerate your learning journey to only weeks.

Here’s what you’ll learn:


  • INTRODUCTION TO DOMAIN NAMES

    In this section, you will learn some technical aspects of what a domain name is, review a short history of domain names, and understand the foundational “nuts and bolts” of the domain industry. You will also learn the value of a brand and how supply and demand affect domain names.

  • DOMAIN NAME KEYWORDS

    The lessons in this section will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to brandables to acronyms to numerics. After this lesson, you will understand the foundational building blocks of what makes a domain name, as well as how to classify them.

  • VALUATION METRICS

    In this section, you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, how usage limitations can kill a domain name, and much more.

  • VALUATION TOOLS

    Which tools matter and which tools are a waste of time? We’ve analyzed all of them and recommend which ones are best for you. In this section, we will walk you through video tutorials of the most important aspects of each tool and offer exclusive discounts on some tools for DNAcademy students.

  • DOMAIN NAME VALUATION TUTORIALS

    If you can’t value domain names, then you’ll never be successful buying or selling domain names. In this section, we’ll walk you through — step-by-step — how to do domain name valuations of each type. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.

  • BUYING DOMAIN NAMES

    This section of the course is about the art of buying domain names. You will learn where, when, and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics like anonymity and using a broker-buyer.

  • SELLING DOMAIN NAMES

    Once you know what domains to buy, the next step is understanding how to sell them. This section teaches the DNAcademy 8×8 Sales Matrix© and focuses on both passive and active sales channels. We show you the right and wrong ways to sell your domains and recommend which marketplaces will provide the highest return on your investment.

  • RUNNING YOUR BUSINESS

    With the skills to start a domain name investment company now under your belt — if you so choose — you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a roadmap to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.


Dan Rubin, Domain Name Investor
Dan Rubin
Founder & President / JustDropped.com

“Where was this course 20 years ago when I entered the space! If you follow this course and invest the time you will see profits in a short amount of time. Michael provides you all the tools to succeed.”

WHY THIS COURSE IS THE BEST

DNACADEMY’S PROVEN PATH TO MASTERY

This course will bring you up to par with the top 1% of domain name entrepreneurs that have been in the industry for years. Regardless of what knowledge you have going in, this course will give you all the insider information you need to be the very best –– whether you’re an investor, webmaster, or business owner.

The lessons, modules, examples, and resources are unlike any other course in the industry. Shortcut your path through the school of hard knocks, get serious about learning, and turn your hobby into an investment.


  • We Teach You

    We teach practical theory, fundamentals from the real-world, and characteristics of what success looks like today (not months or years ago).

  • We Show You

    We provide video tutorials that show you exactly how to use the tools. No fluff. No BS. Real, hands-on walk-throughs of the tools that matter today.

  • We Guide You

    We ask you to value each of the six types of domain names, then provide you with direct and specific feedback on how to improve your valuations. Nowhere else will you find this kind of valuation practice and coaching.

  • We Assist You

    We offer a private discussion forum that allows you to ask questions, judgment-free, for when you get stuck — and we all do.


DNAcademy does a lot of things to ensure your success… but there’s one thing we won’t do. We won’t guarantee a get-rich-quick, one-size-fits-all approach. We won’t promise a lot of work for little return.

Any system that pledges quick money for minimal work is a scam.

You won’t find this in DNAcademy, and that’s something we can guarantee. 💯

FEATURED
IN & ON
DNJournal - Domain Name Investing Journal
DNTrade.com.au - Domain Name Investing
Domain Name Wire: Domain Name Investing News
Rock of Brands - Domain Name Investing Blog
WhoAPI Domain Name Tools for Investors

MEET YOUR INSTRUCTOR

LEARN TO INVEST FROM THE CREATOR OF DOMAINSHERPA, A TRUSTED DOMAIN NAME INDUSTRY PRO


Michael Cyger, Domain Name Academy Instructor

MICHAEL CYGER

DOMAIN NAME HALL OF FAME // PUBLISHER // INVESTOR


HI, I’M MICHAEL CYGER.

In 2008, I started angel investing in Seattle tech startups after the successful sale of and exit of my media company, CTQ Media.

As an investor, I found that every startup with a cool-sounding brand had a terrible domain name. Startups have a hard enough time in today’s economy; these companies couldn’t quite afford a poorly-selected domain name.

Because I had experience buying domain names for my company in the past, they asked for help. But I quickly found myself just as confused as them. That’s why I started DomainSherpa — to interview those “in the know.”

As founder of DomainSherpa, I built a cache of educational content that won multiple industry awards, including:
Domain Name Investing Awards Received by Michael Cyger

In the process of learning, I acquired killer exact-match domains for my businesses that have added hundreds of thousands of dollars of value to my business, helped startup businesses acquire their ideal domain names (and defensive registrations), and acquired some killer brands like Brew.com, Dragonfly.com, and Deadbolt.com.

Today, I want to give back to others what took me years to learn through the “school of hard knocks.” I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers.

With a finger always on the pulse of the domain name industry, I ensure that DNAcademy is always up-to-date, always 100% accurate.

Michael Cyger

Alex Chung, Domain Name Investor
Alex Chung
DNAcademy Student

“If you’re on the fence on whether to join DNAcademy, jump! My highest recommendation.”

START YOUR JOURNEY

JOIN THE MOST COMPREHENSIVE DOMAIN NAME INVESTING COURSE EVER


YEARLY

$246

ONE STUDENT
  • 12-Month Access
  • Continually Updated Content
  • Private Discussion Forum
  • VIP Registrar Pricing ($8.77 .com + Other Significant Discounts!)
  • Paid KWFinder & ZFBot Keyword Software Access
  • Industry-Wide Discounts
ENROLL NOW

TEAM

CONTACT

CUSTOMIZED TO YOUR NEEDS
  • 12-Month Access
  • Course Curriculum Customized to Your Business Needs
  • Discounted Per-Seat Agreements
  • Simplified Billing
CONTACT US

We also offer an industry OVERVIEW course. Please contact us to learn more.

And 50% off pricing for STUDENTS. Please contact us to be considered.



TRUSTED TO EDUCATE
EMPLOYEES OF
Uniregisty Domain Name Registrar
Payoneer Escrow for Domain Name Buying and Selling

COURSES BONUSES!


Domain Name Legal Library
Legal Library of Agreements
($299 Value)
 
FREE!
DNTaxGuide Domain Name Tax Guide
DNTaxGuide - #1 Domain Name Tax Guide
($179 Value)
 
FREE!
Domain Name Buying and Selling Webinars
Exclusive Access to Recorded Webinars
($99 Value)
 
FREE!

ALL FOR JUST…

$1,076

 
Domain Name Academy 14 Day Money Back Guarantee
 
Muhammad Isah, Domain Name Investor
Muhammad Isah
Individual Investor

“DNAcademy is professional and excellent, and I will recommend it to everybody, any day, any time. The price of the course is worth much more than I paid; having completed the course, I would have been happy to pay $997.”

FREQUENTLY ASKED QUESTIONS

WE ANSWER SOME OF THE MOST COMMON QUESTIONS ABOUT DNACADEMY

In DNAcademy, you get access to the world’s most comprehensive training program that will accelerate your learning and competence in domain name valuation and investing.

Included are expertly written training lessons, extensive training videos, quick reference guides, case studies with real-world examples, learning quizzes, instructional guides, worksheets, exclusive pre-recorded webinar events with industry experts, and much more.

In addition to access to the ultimate domain name investing course, you also get access to our private discussion forum and our private DNA networking support groups.

MORE QUESTIONS & ANSWERS
ENROLL NOW
Important Disclosure

By accessing DNAcademy.com and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy.

DNAcademy is published for educational and informational purposes only. It is intended for investors who are familiar with and willing to accept the risks associated with private investments. DNAcademy does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities discussed on this website are intended for investors who do not need a liquid investment. Investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by DNAcademy, and MAY lose value. Investors must be able to afford the loss of their entire investment. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will or is likely to achieve results or profits similar to those shown. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, financial, tax or other professional advice. Any investment information contained herein has been secured from sources that DNAcademy believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.

When addressing financial matters in any of our websites, videos, newsletters, programs or other content, we’ve taken every effort to ensure we accurately represent our programs and their ability to grow your business and improve your life. However, by purchasing DNAcademy you accept and agree that you are fully responsible for your progress and results from your participation. By purchasing DNAcademy you accept, agree and understand that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. By purchasing DNAcademy you understand because of the nature of the program and extent, any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages or offerings have not been scientifically evaluated by us and the results experienced by individual may significantly vary (results listed are not typical). Any statements or outlined on our websites, programs, content and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological or financial advice and your participation in this program is voluntary.