WHERE YOU’RE GOING, AND HOW WE HELP YOU GET THERE
To help students from all disciplines (e.g., founders, marketers, investors and brokers) achieve their domain name goals.
We provide a tried-and-proven methodology, toolset and support system for every student at every stage of their unique domain name journey. And we sprinkle it with inspiration. ✨
We base our strategies and tactics are based on repeatable, unbiased, time-tested processes — while understanding that subjectivity and “art” can never be fully removed.
We tell you what you need to know, not everything there is to know. We teach you to use only the best tools, not every tool that’s available. We remove or identify bias wherever possible.
We serve students who take a long-term, proactive approach to domain names rather than those who make short-term, reactive decisions.
We help you grow in knowledge about domains and share the wisdom that comes from past experiences. This mix of knowledge and wisdom builds confidence.
We teach and expect students to always act in a trustworthy and honest manner.
We encourage long-lasting bonds with partners, clients and fellow entrepreneurs by listening and engaging in positive, courteous and respectful dialogue.
MEET YOUR INSTRUCTORS
Hi, I’m Michael Cyger.
In 2008, I started angel investing in Seattle tech startups after the successful sale of and exit of my media company, CTQ Media.
As an investor, I found that every startup with a cool-sounding brand had a terrible domain name. Startups have a hard enough time in today’s economy; these companies couldn’t quite afford a poorly-selected domain name.
Because I had experience buying domain names for my company in the past, they asked for help. But I quickly found myself just as confused as them. That’s why I started DomainSherpa — to interview those “in the know.”
As founder of DomainSherpa, I built a cache of educational content that won multiple industry awards, including:
In the process of learning, I acquired killer exact-match domains for my businesses that have added hundreds of thousands of dollars of value to my business, helped startup businesses acquire their ideal domain names (and defensive registrations), and acquired some killer brands like Brew.com, Dragonfly.com, and Deadbolt.com.
Today, I want to give back to others what took me years to learn through the “school of hard knocks.” I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers.
With a finger always on the pulse of the domain name industry, I ensure that DNAcademy is always up-to-date, always 100% accurate.
Hi, I’m Aline Carriere.
I’m a lawyer and domain investor. In both pursuits I’m constantly looking for an angle; a new or unique spin. I love puzzles, word games, and mystery stories.
I’ve always been a self-classified “word nerd” and my passion for words led me to domain names. I got my start with naming contests at NameStation.com, Freelancer, and SquadHelp, then went on to register some domains of my own to list at the brandable marketplaces. After a few sales, I bought a portfolio of 300 brandable domain names in 2017 and haven’t looked back.
Brandables – mainly 2-word compound brandables and blended – are my forté, and I enjoy creating and finding outstanding names.
I help Michael with everything DNAcademy – from assisting in updating lessons, to writing new lessons, providing feedback on valuations in the discussion forum, and compiling the student newsletter.
Hi, I’m Jason Sheppard.
When the COVID-19 pandemic hit in 2020, I switched careers from DJing to full-time domain name investor (although I still love “spinning” records and videos whenever I can).
I manage a personal portfolio of about 5,000 domain names, and a separate portfolio fund of about 1,500 domain names.
Everyday I’m spending time in the major marketplaces – like Afternic, Sedo and Dan – understanding the subtle nuances and looking for ways to simplify and optimize my investing strategies and tactics.
I am the DNAcademy Accelerator batch #2 co-instructor with Michael and have a passion to help new investors.
Hi, I’m James Iles.
I’m an investor, broker, and writer within the domain name industry.
Since 2015, I have written over 650 articles on domain names largely based around acquisition news, uncovering domain sales, and producing data-driven articles. My work has been quoted and referenced in leading news outlets such as TechCrunch, TheVerge, and Gizmodo.
Aside from writing, I have been an active domain investor, buying and selling domain names such as Correlation.com, StayCool.com, and GrabFood.com.
I have worked with Michael and DNAcademy to produce the ultimate library of standard operating procedures in existence for the domain name industry.
TESTIMONIALS FROM STUDENTS