About Us

ABOUT DNACADEMY

WHERE YOU’RE GOING, AND HOW WE HELP YOU GET THERE

VISION

To help students from all disciplines (e.g., founders, marketers, investors and brokers) achieve their domain name goals.

MISSION

We provide a tried-and-proven methodology, toolset and support system for every student at every stage of their unique domain name journey. And we sprinkle it with inspiration. ✨

CORE VALUES

Objectivity

We base our strategies and tactics are based on repeatable, unbiased, time-tested processes — while understanding that subjectivity and “art” can never be fully removed.

Clarity

We tell you what you need to know, not everything there is to know. We teach you to use only the best tools, not every tool that’s available. We remove or identify bias wherever possible.

Patience

We serve students who take a long-term, proactive approach to domain names rather than those who make short-term, reactive decisions.

Confidence

We help you grow in knowledge about domains and share the wisdom that comes from past experiences. This mix of knowledge and wisdom builds confidence.

Integrity

We teach and expect students to always act in a trustworthy and honest manner.

Relationships

We encourage long-lasting bonds with partners, clients and fellow entrepreneurs by listening and engaging in positive, courteous and respectful dialogue.