About Us




To help students from all disciplines (e.g., founders, marketers, investors and brokers) achieve their domain name goals.


We provide a tried-and-proven methodology, toolset and support system for every student at every stage of their unique domain name journey. And we sprinkle it with inspiration. ✨



We base our strategies and tactics are based on repeatable, unbiased, time-tested processes -- while understanding that subjectivity and "art" can never be fully removed.


We tell you what you need to know, not everything there is to know. We teach you to use only the best tools, not every tool that's available. We remove or identify bias wherever possible.


We serve students who take a long-term, proactive approach to domain names rather than those who make short-term, reactive decisions.


We help you grow in knowledge about domains and share the wisdom that comes from past experiences. This mix of knowledge and wisdom builds confidence.


We teach and expect students to always act in a trustworthy and honest manner.


We encourage long-lasting bonds with partners, clients and fellow entrepreneurs by listening and engaging in positive, courteous and respectful dialogue.



Michael Cyger, Domain Name Academy Instructor

Hi, I'm Michael Cyger.

In 2008, I started angel investing in Seattle tech startups after the successful sale of and exit of my media company, CTQ Media.

As an investor, I found that every startup with a cool-sounding brand had a terrible domain name. Startups have a hard enough time in today’s economy; these companies couldn’t quite afford a poorly-selected domain name.

Because I had experience buying domain names for my company in the past, they asked for help. But I quickly found myself just as confused as them. That’s why I started DomainSherpa -- to interview those "in the know."

As founder of DomainSherpa, I built a cache of educational content that won multiple industry awards, including:
Domain Name Investing Awards Received by Michael Cyger

In the process of learning, I acquired killer exact-match domains for my businesses that have added hundreds of thousands of dollars of value to my business, helped startup businesses acquire their ideal domain names (and defensive registrations), and acquired some killer brands like Brew.com, Dragonfly.com, and Deadbolt.com.

Today, I want to give back to others what took me years to learn through the "school of hard knocks." I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers.

With a finger always on the pulse of the domain name industry, I ensure that DNAcademy is always up-to-date, always 100% accurate.

Michael Cyger


Aline Carriere, DNAcademy Instructor

Hi, I’m Aline Carriere.

I’m a lawyer and domain investor. In both pursuits I’m constantly looking for an angle; a new or unique spin. I love puzzles, word games, and mystery stories.

I’ve always been a self-classified “word nerd” and my passion for words led me to domain names. I got my start with naming contests at NameStation.com, Freelancer, and SquadHelp, then went on to register some domains of my own to list at the brandable marketplaces. After a few sales, I bought a portfolio of 300 brandable domain names in 2017 and haven’t looked back.

Brandables – mainly 2-word compound brandables and blended – are my forté, and I enjoy creating and finding outstanding names.

I manage many areas of DNAcademy – from updating data and lessons, to writing new lessons, providing feedback on valuations in the discussion forum, and compiling the student newsletter.

Aline Carriere


Jason Sheppard, DNAcademy Instructor

Hi, I’m Jason Sheppard.

When the COVID-19 pandemic hit in 2020, I switched careers from DJing to full-time domain name investor (although I still love “spinning” records and videos whenever I can).

I manage a personal portfolio of about 5,000 domain names, and a separate portfolio fund of about 1,500 domain names.

Everyday I’m spending time in the major marketplaces – like Afternic, Sedo and Dan – understanding the subtle nuances and looking for ways to simplify and optimize my investing strategies and tactics.

I co-instruct the DNAcademy Accelerator and have a passion to help new investors.

JS Sig

James Isles, , DNAcademy Instructor


Hi, I'm James Iles.

I'm an investor, broker, and writer within the domain name industry.

Since 2015, I have written over 650 articles on domain names largely based around acquisition news, uncovering domain sales, and producing data-driven articles. My work has been quoted and referenced in leading news outlets such as TechCrunch, TheVerge, and Gizmodo.

Aside from writing, I have been an active domain investor, buying and selling domain names such as Correlation.com, StayCool.com, and GrabFood.com.

In DNAcademy, I have produced and maintain the ultimate library of standard operating procedures in existence for the domain name industry.

Aline Carriere


Keith DeBoer, DNAcademy Instructor

Hi, I’m Keith DeBoer.

I’m a domain industry writer and investor, and am the founder and host of the Brandable Insider podcast. I have also published more than 100 articles at DNgeek.com and served as the Brand Ambassador for BrandBucket.

I describe myself as a "word guy" and have a passion for the brandable-type of domain niche. Over the past few years I have slowly acquired over 4,000 domain names and have more than quarter of a million dollars in retail sales.

In my role as a brandable domain specialist, I collaborate on teaching, workshops and content development.

Keith DeBoer


I liked that the course combines text, video and some practical work. This makes it more interesting and appeals to people with different learning styles. I really learned WHY one domain is more valuable than another. The [discussion] forums felt fresh and honest too.
David Mcdermott

I have been in the Internet business since 1995 and have built many significant sites, invested in over 1,000 domains, managed the domains of other very notable people (Daymond John of FUBU and Shark Tank, Congressman Lester Wolff, and many others), and have consulted to C level executives for many decades. Michael Cyger's depth of knowledge in the domaining" industry is second to none. Further he has taken the time to devote his sharing of this knowledge professionally, creatively and in a most organized and well thought out process.

I would highly recommend this site to any person who has an interest in making passive or active income in domaining. Where else on this planet can you make gains in the thousands of percent if you just follow the advice that has marginal cost.

DNAcademy is a great investment in domaining and should be your first.

John Copen
New York, NY
The domain name valuation process was the most valuable part of the course for me. Without this you are relying on guesswork. All in all, I would recommend the course and have already to my brother in Australia.
Tony Stinson
Individual Investor
I recommend DNAcademy to others because it’s the best-designed course on internet real estate. My favorite part of the course are topics with relevant examples. Today I know I have made the right decision by investing my time at DNAcademy. The course has already changed my domaining strategy.
Deepak Hajoary
This is by far the best online course I have ever taken in my life. Period. It totally exceeded my expectations - I expected high course quality, but such a big knowledge quantity that Mike exposed here really surprised me (which is a great thing, of course!).
Tom Sostarko
I purchased a $70 expired name and sold it within 6 months for $5,000. I could not have done it without what I learned in DNAcademy about using dropping domain tools, finding relevant comparable sales, and negotiating a successful transaction.
Mark Richardson
Individual Investor / Sixth Sense Domains
Dennis Tinerino
Investor & Blogger / DomainSmoke.com
I should have told you this a few months ago. But I really thank you and DNAcademy for my success in domaining. I've already made 6 figures for 2018 working as a broker with Starfire Holdings. I do the outbound work because I really love it. But honestly, I wouldn't be any good at it if it wasn't for you and DNAcademy. So thanks so very much. In 2 short years, I'm listed as a PRO on NamePros. Honestly, Mike, that wouldn't have happened without you.
Candace Cooke
Domain Name Broker / Starfire Holdings
DNAcademy is a must take course for domain investors. Understanding the details about the metrics that go into valuation has helped me.
Raymond Linus
Investor / DNWallet.com
Comprehensive, expert information delivered with real-world examples that teach. As an educator, I value the engagement with materials and personnel that went beyond instruction and got me involved. I continue to benefit long after taking the online class. The documents, resources and tools offer ongoing value that is priceless in my opinion. DNAcademy holds its value for beginners and experienced alike.
Dr. John Elcik
Entrepreneur / identityXperts

If you're on the fence on whether to join DNAcademy, jump!

In addition to the already outstanding course curriculum which guides you through the entire process of domain name investing from soup to nuts, the value of all of the 'extras' alone are worth far more than the tuition costs.

From regularly scheduled and private webinars to exclusive discounts with industry leaders, DNAcademy actually saves you money and continues to add benefits long after you complete the course. You will keep coming back (I know I do) to see what's been updated, added and upgraded.

My highest recommendation.

Alex Chung
Investor / Market + Brand
This was a well rounded course and covered a lot of information. It was worth every penny. My only regrets are not going through the course in a timely manner and taking poor notes.
Shawn Bekir
Individual Investor
I believe a new online course from Mike Cyger, publisher of DomainSherpa, is a good resource for people just getting their feet wet in domain name investing...I think novice investors can recoup [the DNAcademy tuition] quickly in terms of time saved and money saved not buying bad domain names (or finding a good one to flip).
Andrew Allemann

Before you waste your time, your money, lose your sanity, maybe get divorced, keep buying too many crappy domain names: DNAcademy -- it's worth every penny and I recommend it.

Ray Starkey
Awesome program and great lessons. Highly recommended for domainers.
Umar Saeed‏
Individual Investor
Prior to taking the course, I found understanding the market quite difficult. DNAcademy provided an overview of tools, techniques and context that has greatly improved my comprehension of domain valuation and the secondary market. I recommend DNAcademy to anyone who is interested in learning more about domain investing.
Parker Kaback
Casco Viejo, Panama
Having been a domain investor for the last 15 years, I believed I knew (almost) everything about domain name investing. Boy was I wrong.

Michael & DNAcademy have done an incredible job at covering all the angles of domain name investing, ranging from in depth valuations to taxation & potential legal issues, with everything else in between.

I can confidently say that DNAcademy has provided me with sharpened skills and terrific new resources to take my domain name investing to the next level.

This course is a must for beginners and veterans alike.

Rob K.

I can't say enough good things about DNAcademy!

The lessons, tools and useable real-life lessons are unmatched – and I have done the research over the last several years to validate that. I was able to take what I learned and immediately put it to use.

And DNAcademy works! I just closed my first sale acting as a buyer's agent and profited $2,600, and had fun doing it. Because I was able to acquire the domain so well for my client, I'm likely going to get a mid five-figure budget for their next acquisition.

Finally, Michael gave me the encouragement I needed to get the deal moving. I cannot thank him enough for the personal support and open interactions. That is rare these days in any industry.

Brian Hayes
Sean Markey
SEO Expert / RankTheory.com
What a journey it has been! Michael, Aline, Jason and all instructors have been incredible. I've learned amazing things. If you're into domain names, I can only recommend this course!
Francis Ahle
Investor / Feeldomains.com
Dennis Tinerino
Investor & Blogger / DomainSmoke.com
Ramón Escoto
Investor / Domains Guy
Prior to DNAcademy, I read every website I could find about domain investing but I was still very confused. The course was a logical, cohesive, step-by-step training guide to investing. Now I have the tools I need to be successful and now I am ready to conquer. If you're new to domain investing, take this course before you waste another dollar - you will be better for it in the long run.
Candace Cooke
Brooklyn, NY
I can't recommend them highly enough. Trust me when I say it's money well spent.
Jason Sheppard
Domain Name Investor

Quite simply, I cannot say enough good about this course.

Adam Legallienne
I really enjoyed DNAcademy. It was laid out very well, and I like being able to go back and make sure I understand things completely if I have questions about them later in the course. I feel excited and prepared to start investing!
Brandon Lau
I took the DNAcademy course and while I agree that most of the information can be found for free elsewhere, I found no better resource for concise, trustworthy information. It might have saved me many hours and thousands of dollars if I’d found it earlier.
This has been a great course and I plan to go through it again multiple times. Highlights are the personal experiences from Mike in his journey, DomainSherpa excerpts from successful domainers, reality checks (this is not a get rich quick scheme), info on running a business and tax implications, long term investing, and challenging self-check quizzes.
Lukas Rathswohl
Investor / Hudson Domains
The course had great content, clearly explained with live examples and great progression. It was a great opportunity for me to learn what it is all about and I couldn’t have done this without your course. Thank you so much.
Charley Chacko
Before spending another dollar on domain names, get this course.
Marty Pelletier
This training and information provides you the knowledge to operate a profit while avoiding seriously expensive mistakes. Thank you for all the hard work it took to put this course together.
Forrest Greenwood
Investor / NameSolutions

I would absolutely recommend this to anyone who is thinking about getting into domain investing or any existing investors who want to upgrade their knowledge or connect with other domain name investors in the industry.

William Powell
Investor & Broker / Netted
DNAcademy is definitely the domain insider's information that can't be found in other programs I've tried. I never heard of Mike Cyger until I started to watch YouTube videos, then it was like 'who is this guy?!
L. Mack
The DNAcademy course is a must-have introduction and advanced guide on how to make money buying and selling domains. Half-way through the course I realized the mistakes I made prior to the course. I strongly recommend DNAcademy to anyone who wants to be successful in the domain business.
Marek Hajnce
Dublin, Ireland
Josh Reason
Investor / Josh.co
After going through DNAcademy's course for the third time, I am in the process of rebuilding my business from the ground up. If you are looking for sound advice on domaining; then look no further. Highly recommended.
Michael O'Neill
Investor / Thrive Domains
Love DNAcademy. I should have taken it years ago.
Matthew Mazur
Very helpful feedback on my valuation quiz! And I love everything I've learned so far. Great course! Thanks again for the quick reply and taking the time out to get me that feedback. You rock! You have a gift for teaching.
Mir Ali
Duluth, GA
Isn't it better to invest in education instead of spending thousands of dollars on renewals or buying worthless domains? I certainly thought so, and I am glad I did! DNAcademy is not only the perfect place to get proper education, but reaches into the very DNA of a domain name investor. Michael's 6x6 Matrix might spare you hours of pointless cold-calling, and another tactic might teach you how to find and compare other domain sales so that you don't undervalue a great domain that you have. My only wish is that I found out about this sooner.
Goran Duškić
Founder / WhoAPI
DNAcademy is a phenomenal course. It is very comprehensive and thorough, and full of pragmatic and useful information. I've learned a great deal about the world of domain name investing! And having spent years in business education and communications, I recognize when a training program is well-designed. It's also easy to navigate and chock full of helpful tips and resources.
Judy May
Joshua Schoen
Investor / Ultra Domains

Extremely well written. Easily understandable to a beginner while also presenting knowledge that many veteran investors can even learn from.

No unnecessary content to skip through like your high school textbooks, real examples, real data, along with access to a discussion forum filled with like minded individuals.

An absolute necessity for anyone looking to succeed in this industry.

Daniel Koleshchuk

I've been a long term investor in domain names but I've always been passive in selling my names. When I decided I wanted to begin pricing some out I realized I needed help with determining values. Everyone suggested DNAcademy.com so I signed up and started with the entire course. I've learned a lot about domains over the years and I've also forgotten a lot. The course was not only a good refresher but also was chock full of new information, methods, and viewpoints that I didn't know. The tools (especially the valuation tool) are worth their weight in gold.

I highly suggest DNAcademy.com for anyone getting started in domain investing and for those investors who have had some skin in the game and wanted to get more serious.

Adam Maysonet
I have been watching Mike do the DomainSherpa.com show for years and jumped at the opportunity to join DNAcademy -- which proved to be a great financial decision. Mike is one of the best educators in the domain industry and I feel fortunate that he has displayed his mindset so others can learn from it. I have learnt a lot and will continue to do so from DNAcademy, and highly recommend everyone to join ASAP.
Noor Manji

Learn how to invest the right way, and the place to do that is -- no doubt -- DNAcademy. You will not be sorry.

Pedro Dasilva
A course that is complete in every aspect. Each and every detail of the process is covered with texts, videos and charts. I will buy the lifetime access for sure. It's worth every penny!
Masood Sadiq
Investor / Assorted Domains
I'm very happy with DNAcademy because a year ago I didn't know where to find a scientific method to evaluate domains and to learn tactics. There are many sources out there, but this is the only academy for domain investors. Although the DomainSherpa show is excellent, DNAcademy is truly the way to go for beginners and some intermediate investors.
Luis Rivera
Steve Whitby
SEO Expert / Steve Whitby SEO
Michael Cyger’s DNAcademy lessons on [outbound domain sales] are something we recommend.
Kevin Fink

I was just so excited about putting everything I learned to work, that I didn't want to stop. I finally have a business domain name, website and signature along with the email setup with Gmail. I'm getting closer to the part where I can actually start buying and selling.

There's no way I could have done this without the course. Maybe others could have, but knowing myself, if I had to gather all the info from the course on my own through research, I would have quit before gathering it all.

I like the way the course was set up, step by step, the way you explained it, slowly, with videos and video transcripts.

Amir Ali
Investor / DomainRetain.com

Everyone who recommended DNAcademy was right. Better to spend the money on the course instead of wasting it on buying the wrong domains. Still, DNAcademy does make a point that you have to make those mistakes to truly learn the lesson.

My most important goal was to learn how to value domains before I bought them, and afterwards, how to price them appropriately for sale in different contexts. To me, the valuation worksheet with autofill alone is worth the price of the course. (Not to mention the student discounts that Michael provides for the different domain tools and marketplaces.) The value of all this is compounded by the solid framework that DNAcademy provides, from how to categorize domains to ultimately how to treat it as a business, including taxation and legal concerns.

I look forward to continuing to use the course materials and tools as well as participating more in the forums as I continue my adventure in domaining with more clarity and confidence. Thanks, DNAcademy!.

Chris Tung

The DNAcademy course has everything. It's the most comprehensive, extremely well put together and laid out course that I've taken.

This course takes you through every level of domain investing, whether you are just starting out or have experience. The self-check quiz after each section is invaluable to ensure you understand and learn what’s been taught, and with the private discussion forum to ask further questions and the small DNA groups to brainstorm ideas in confidence.

I’m now looking forward to implementing all I've been taught to confidently buy and sell domains and make money.

Richard Merry
Investor / Name Whizz

I went through DNAcademy where it is literally all spelled out for you. It is an A-Z course in domain investing. We should be grateful as an industry that something like this exists. Because I can't think of any comparable course for any other industry I've been apart of.

Yes, you still have to make mistakes. But to spend hundreds of dollars on garbage domains when you could invest that in an accelerated education is the kind of stubbornness that prevents 98% of "domainers" from ever making money.

Bar Franek
For me the value of this course was the amount of time and effort it saved me versus trying to learn domaining on my own. I can't even imagine how much money I would have wasted if I hadn't stumbled on this course when I did.
Christina Dille
Individual Investor
By following the valuation, purchasing, outbound email and negotiation processes outlined by DNAcademy, I was able to turn a $300 purchase into a $3,300 sale within 24 hours! This course is the most analytical, comprehensive and efficient aggregation of all things domaining. It's an absolute game changer for domain investors of any level.
Albert Ndegwa
Domain Name Academy has been a rich and practical source of information and tools that have helped me value and sell domains much more effectively. Michael Cyger has proven to be a trustworthy man of his word, quickly responding to my queries and impartially sharing what seems in my best interests in each situation. I've found my permanent domain business home and my most knowledgeable and supportive guru.
Roy Davis Varner
Individual Investor

The packed collection of knowledge, actionable advice, and concrete examples contained in the DNAcademy course is certainly unique. In particular, the course material is comprehensive, first-hand, and constantly kept up-to-date and expanded by Michael Cyger. He is not just one of the top experts in the domain-name industry, but also takes a genuine interest in the success of his students.

I particularly profited from the exercise portions of the course. Keep up the excellent work!

Andreas Krassnigg
Investor / Booming Domains
I have been investing in domain names for a number of years. Over time, I have gained knowledge and picked up useful information from here and there, but I have always felt that something is lacking, preventing me from being a professional investor.

For this reason, I signed up for the DNAcademy course and it's one of the best decisions I will ever make in domaining. The course covers everything from A-Z and it's all in one place, clear and easy to follow. For myself, the course provided all the missing pieces of the jigsaw puzzle, and learning how to correctly value each of the six types of domain names was my main benefit. I feel that I have become a better investor as I have learned how to utilise various tools -- that are demonstrated in the course -- to gather all the information I need for any domain. I can confidently back up my domain valuations with facts and reasoning. The learning doesn't stop when the course ends, as there are groups setup of DNAcademy students whereby you can continue to share and build upon your skills and knowledge. If you are passionate about domain name investing and looking to kick-start your business, then DNAcademy is by far the best way to go. An excellent training course put together by one of the most well known, highly respected professionals in the industry.
Majid Younas
I just made my first sale since finishing DNAcademy...sold for $3000. I just wanted to say thanks for the great class.
Bryan Duc Truong
Individual Investor

I learned a lot about buying and selling domain names and I highly, highly recommend it.

Salim Lakhani
There are so many more resources available now than when I started. Read all of the domain forums, blogs and business articles you can. Network like crazy on NamePros, Linkedin, Facebook, and in person. Give more than you receive in any way you can. Take courses that feed your curiosity. I recommend the DNAcademy course from Mike Cyger. (In response to the NamePros.com interview question, "Could you share with us some tips for the new domainers to do self-training?")
Richard Lau
Founder / NamesCon
I have learnt a huge amount of useful information on how to value, buy and sell domains in DNAcademy. There is also a lot of support in the forum and from the instructors.
Mark Widger
The clarity of the course was great. I invested in domain names during my study so I already had knowledge about domain investing. I really think new investors will be able to understand everything because it is very clear (the videos are excellent!). I also like the summary you can print before every section, and the negotiation case studies are also very valuable because that part is always tricky and there are a lot of techniques.
Nick van Leeuwen
Before taking DNAcademy I had no idea how to pick and value a domain. I now know what to look for and what has value. DNAcademy provided me that step by step road map. DNAcademy is a perfect course to fast-track your education in domain investing.
Jack Parolini
Jacksonville, FL
Aline Carriere
Investor / UpstartNames
As a webmaster, I help my clients use their domain names for their website and email, but DNAcademy expanded my awareness of the marketing value of having a great domain name. I also can better advise clients that want to purchase a name they thought was 'unavailable,' or sell a name they didn't realize was valuable. DNAcademy is a treasure trove of insider domain industry knowledge!
Mary Motz
Principal and Founder / ProVirtual Solutions
Having self taught domain investing through reading various blogs and forums, DNAcademy put everything I had learnt and then some all in one place with a fantastic step by step process. I was pleasantly surprised with how many new techniques and approaches to investing I learned. In particular the outbound sales section, which has allowed me to grow Wordr.com from a hobby to a career.
Matt Holden
Individual Investor / Wordr.com
Michael Cyger is the best educator our industry has!
Andrew Rosener

In 2008, someone contacted me wanting a domain I intended to develop. I sold it for $10,000.

What a disaster! I started buying domains to sell, hundreds of them. They all looked good to me.

But I wasn't selling them, and I was paying horrendous renewal fees each year. "How to Go Broke in Domaining" -- I could write the book!

Finally in 2020 I got 20-20 domaining vision. I took off my rose-colored glasses, and joined DNAcademy.

What an informative, inspiring, invigorating and depressing journey! ("Wait, did he say 'depressing'?!" Yeah, that's when I learned how worthless so many of my domains were, and how foolish so many of my strategies had been. But no more!)

DNAcademy covers everything you need to know (and a lot more that might come in handy) in order to become a master domainer. The different types of domains, how to valuate each type, how to buy them strategically, how to sell them effectively, how to structure your efforts as a profitable business tailored to your specific needs, and all the best tools and resources to support you in each of these arenas.

(Some of the best tools are available only within DNAcademy.)

Not only that. There's also the invaluable personal element -- the opportunity to network with other helpful DNAcademy members, including Michael himself, the original 'Domain Sherpa.' (Yes, once you're in, he's very involved and accessible. Not remote, not an 'absentee landlord' kind of guru at all. He cares. He cares about you, your integrity and your success. Really.)

Bottom line: DNAcademy is worth every penny -- if you really want to make money in domaining, that is.

What else can I say? Only this: Sign up, and you'll see that nothing I've said here is hype. It's all true. That's why I'm putting my name to it.

Keith Borden
With DNAcademy and Mike's help, I saved at least $3,000 on the purchase of my company's domain name and hundreds more per year on renewals.
Rob Rector
Founder & CEO / Experi.com
DNAcademy is great and I highly recommend it - I have been learning a lot as I go through the course. It covers everything and has a nice and easy interface so you can pick up where you left off. The forums are helpful and I’ve noticed some other park.io users posting there. The cost of the course will definitely pay off, no matter what type of domain investor you are.
Mike Carson
Founder / Park.io
Best domaining course out there.
Domain Broker
DNAcademy is suitable for beginners as well as for professionals. Every investor will find interesting topics. To learn all the information that Michael provides in this course, you would need to spend a few years of your own experience and searching the internet. I recommend DNAcademy.
Dariusz Bastian
Investor / DB Domain Names

Realizing that domain investing is a wealth-building tool today and into the future, I began purchasing domains for my portfolio a few years back planning to produce an income stream. I realized that now that my portfolio was substantial it was the perfect time to begin my business, but I also realized how ill prepared I was and began seeking out websites, books and videos to educate myself to the domain reselling business. I didn't realize how much I didn't know about this opportunity. Confused, I continued to research to a level of frustration until I came upon the DNAcademy.

DNAcademy took me from a portfolio holder who was totally unsure of the domain reselling adventure to an informed domain reseller entrepreneur looking forward to participating front and center with confidence, tools and most of all a new community of like minded forward thinkers in this growing industry. Just wanted to put a big thank you out there as I sit here negotiating on one of my domain sites with an anxious buyer. Thank you so very much.

MaryBeth Mills Muldowney
Braintree, MA

I loved EVERYTHING about DNAcademy. Seriously, the course is GREAT! I only wish I had taken this course before I spend £3k buying insignificant domains. Now I can start again! Really, Michael Cyger does genuinely share his experience, skill, insight, and secrets in buying and selling domains! 🙂

This course is the first “domain name” investment you need in starting domaining!

Mohammed Z Miah
I'd recommend DNAcademy as a good place to start.
Frank Schilling
Founder & CEO / Uniregistry

Michael, I want to personally thank you for all the time, effort, and passion that you put into creating such a comprehensive domain investing course.

I found all of the course to be extremely valuable. If I had to choose what I felt was the most valuable part of the course, it would be those sections dealing with valuations.

The first thing I learned from the valuations lessons was that I didn’t know what I was doing when it came to selecting domain names. After performing valuation analyses on a number of domain names that I already own, I quickly realized that I had wasted a lot of money on many domain names.

I suppose it’s like the saying goes, “if you think education is expensive, try ignorance”. I don’t know who said that, but it really does ring true. Fortunately, I invested in the DNAcademy course. The course has more than paid for itself in the money that I won’t be spending on useless domains and their renewal fees. In addition, I learned valuable lessons on how to properly select outstanding domain names for my projects.

For those who want to get into domain investing or those looking for the perfect domain name for their business, the DNAcademy course is an absolute must!

Thank you again, Michael! Keep up the great work!

Anthony Spann
We often look a domain names sales and make assumptions about what is selling but we don't understand why, which can have a very bad result. In DNAcademy, the comprehensive lessons make complex topics very easy to understand and summary quizzes drive home the most important topics. In short, DNAcademy provides a clear-cut guide to building your skills to be a confident domain name investor. This course will take you from presumer to a predictor with precision! My favorite part of the course is the tutorial valuations section where you see all of pieces of the puzzle coming together to give you the definitive path to domain name investing. My sincere thanks to Michael Cyger for taking the effort to put all in one place and offering it at an affordable price.
Ravi Sekhar Veenam
Individual Investor
Of course, anyone can still take the DIY path - there are many great free resources on the web that allow you to do  that - but for those to whom time 'time is money' I think DNAcademy will prove to be a very welcome addition to the domain industry landscape.
Ron Jackson
DNAcademy and DomainSherpa are the absolute best resources for concentrated knowledge and a gift to the business...
Individual Investor / NamePros Discussion

Luckily for me, I found DNAcademy.

Petru Mihaluta
It's something I recommend to anyone starting out in the domain industry. It cuts your learning curve in half, saving you thousands of $ in time and money. Take the course!
Keith deBoer
Domain Name Investor / @BrandTapper

So many people have said it before me, but here goes: DNAcademy IS the only place where one can gather all the essential knowledge (and so much more) to tap into the domaining industry.

Brilliantly formatted and explained, step by step, one can grasp the infinite complexity and sophistication of this unique niche trade.

DNAcademy to me was not only a domaining school but also a business school and a life school that reached far beyond the world of domaining. A structured, safe place compounding 20+ years of savvy, allowing all students to create contacts and friendships that are worth 100 times the cost of tuition.

Michael Cyger is an ingenious teacher/communicator and his skills, kindness and devotion match the rigor of his online learning platform.

The only route to success for aspiring domain investors is through DNAcademy. Offer yourself this gift. You cannot afford not to. The time and money you will save by not shooting in the dark will allow you to up your game for a fraction of the effort or cost.

Questionable content about domaining pours all over the Internet. Don't make the initial mistakes I did trying to make it 'on my own'.

Join DNAcademy and harvest the rewards! Self-discipline and constant feedback come as bonuses!

Joelle M.
DNAcademy is way more in-depth and vast than I could ever have imagined. When finished it really feels like you've done a domain boot camp and are ready to take on the world! It's a resource I'll revisit time and time again to use the tools and refresh myself on various aspects and when I'm in that part of the cycle. I can't imagine the amount of work involved in this, congrats on such an achievement, Michael!
Leanne Mcmahon
I loved the course. Had been investing in domains for 12 years and thought I knew almost everything there was to know. After joining DNAcademy, however, I realized my previous knowledge had been less than the tip of an iceberg!
Frank Tuuksam
Investor / Brand Sack
Aloha! If you are looking for instructions on domain name investing, domain flipping, or just how to choose the best domain name for your business -- look no further. DNAcademy is THE definitive source of information on the subject. The instructor Michael Cyger is articulate, concise, and knowledgable. I didn't know how much I didn't know until I completed it. If you really want to set yourself up for success, I highly recommend taking this course.
Captain Johnny Hughes
Investor / Lava Domains
As someone that has taken the DNAcademy course, I can honestly say it's the best investment you can make in your education if you plan on continuing your domain investment journey. From beginning to end, you won't be disappointed. Even after completing the course, you'll find yourself going back to it often if for nothing more than a refresher.
Lee Latner
DNAcademy is the only domain name trading school in the business, so look no further. One of the best lessons from this program was the step-by-step process to most accurately appraise a domain name. Join DNAcademy if you want to be more of an investor and less of a speculator.
Jeremy Dohan
I've seen a lot of different resources come and go over the years and right now from where I'm sitting I'd have to say the two best sources of realistic advice on domain name investing come from Domain Sherpa (and his course DNAcademy) and Rick Schwartz. (via blog)
Morgan Linton
Entrepreneur & Investor / MorganLinton.com
A "must" course for every single person who has an interest in domains. Investing in yourself has never been this cheap.
Arif Sengoren
Thank goodness for DNAcademy! It has saved me hours of hit and miss research on how to invest in domain names. This course is perfect for new and seasoned investors.
Teresa Johnson
Kapiti Coast, New Zealand

Don't spend any more money until you take this course. I highly recommend it.

Keenan Hladich
Investor / SobroDomains.com
There is no better person, teacher, investment or place to learn the business of domain name investing than Michael Cyger's DNAcademy. The tools, strategies, videos, learning forums and more will move you from “beginner” (like me) to knowledgeable professional in a short time.
Lawrence Owens
If you're a rank beginner, or maybe you've even bought or sold a name or two, DNAcademy will give you a solid grounding in the essentials of the cybermarket...This isn't the first site offering courses in name trading, but it's the first that we've heard lauded by Frank Schilling, considered by some to be the Warren Buffet of domain name trading...That's high praise from a man who has fifteen years experience as a trader, registry, registrar and market-maker.
DNAcademy is amazing. The course cuts a TREMENDOUS amount of time off the learning process. I can't imagine learning all of these topics through trial and error and I don't think that I could have afforded that education.
Robert Hascall
As a former teacher, I admire the pedagogy used in this course. As a beginner on this domain universe, it was great to start with the basics, the content of this course doesn't take any information for granted guaranteeing that anyone can follow the training. It was also fun learning! Thanks to all the team! Keep up the amazing work!
Yanina Danza
This course has really set me up for early success in a business where it seems many fall at the first hurdle. I think the most important lessons for me have been: start out slow, learn the skills detailed in the course BEFORE you start buying a ton of domains, and make considered and informed decisions. I have no doubt whatsoever that I have seen major ROI on this course already. Even in terms of money saved on the harebrained hand registrations that I would no doubt have gotten carried away with, were it not for what I learned in DNAcademy. Highly recommended -- make this the first step in you domain investment journey.
Dan Beck
Individual Investor
The most valuable part of the course for me was the tutorial valuations section by far, especially because of the valuation quizzes. I highly recommend this course to anyone remotely interested in domain investing.
Philippe Auclair
I'm not sure but I might be the first Korean learner in the DNAcademy course. Before registering for the course, I was confused about domain valuations when registering, backordering and buying. After taking the course, I am confident how to choose good domains. English is not my native language, but all lessons with tutorial movies had transcriptions so I could easily follow along. The course exceeded my expectations and I was very satisfied.
Hyunji Cho (조현지)
The case studies provided were particularly valuable as you get to see the hidden nuances of a given negotiation. Reading about the thought process when considering how to respond to a potential buyer’s comments/questions was also insightful and would be of benefit to both investor and entrepreneur.
Private Investor
This morning I wrapped up the course it was amazing. Instead of throwing darts and hoping for a bullseye, I now have a tried and tested system for valuation and the knowledge I need going forward.
Ryan Descafano
Investor / DomainLift

For someone that is serious [about domain name investing], I would definitely recommend it.

Marlin Shanklin
To Cyger's credit, the man is methodical to no end.
Andrew Rosener
Michael, I would like to thank you for such a great wealth of knowledge you have put together for this course. It would have taken me years and years of research to put this much information together and it still would not be this complete. This is beyond a doubt the best route to domain name success I have ever seen in one place, and I would like to also thank you for the time and energy you give to all of the students that participated in this class. I would recommend this course to anyone who seriously wants to be active in the domain business.
Harvey Feole
Investor / Top5Domains.com

The DNAcademy course and instructors are THE REAL DEAL. Thank you Michael Cyger, Aline Carriere and James Iles. My biggest regret is I did not take advantage of this course sooner. If you put in the time and work in this course you will be prepared and equipped to make the decisions to profitable serve yourself and/or your clients. The value of this course FAR outweighs the tuition. I highly endorse DNAcademy.

Tom Chaffee
Where was this course 20 years ago when I entered the space! If you follow this course and invest the time you will see profits in a short amount of time. Michael provides you all the tools to succeed.
Dan Rubin
Founder & President / JustDropped.com

DNAcademy is worth everything you can pay...it costs as much as you would spend on one good name at GoDaddy.

Steven Andersen
Investor / Breezez
Ben Longstroth
Investor / DomainSeller.pro
For the past few days I have been working my way through the new online domain name course put together by Michael Cyger from DomainSherpa.com. It is called DNAcademy and I have to say that it is very well put together and easy to work through. The course is targeted at the beginner to intermediate domain name investor but, that being said, I have still found many nuggets of wisdom in the course that have given me new ideas for my domain name investing strategy.
Ed Keay-Smith

If you're serious about it, and you're thinking about investing in domain names and -- more importantly -- making money investing in domain names, then it's a no brainer. You just have to join DNAcademy.

Tony Dancaster

The DNAcademy curriculum provided a clear, well-thought-out process to understand what a domain name is and why they are important to potential buyers. There are also valuable lessons on how to price and sell a domain name. Michael and his team also created lessons on negotiations, and how to set up a business with an overview of potential tax implications. This is a comprehensive course that is worth every penny!

After completing the course, Michael and his team provide ongoing support with consistent feedback. This extra support adds an incredible amount of value to the lifetime option.

DNAcademy has provided the information I needed to make better choices with more potential for success.

Ben Longstroth
The course is pretty freaking amazing and I personally learned a lot from it. The best thing about the course -- other than it is filled with great information -- is the fact that it is so simple to read, understand and straight to the point.
Mohamed El Zaafarani
Investor / Zaafarany.com

I don't think DNAcademy was around [when I was learning to invest in domain names]...but if it was around at that time I would have for sure signed up.

Josh Reason
Investor / Premium Brands
DNAcademy is the one and only source for learning everything you need to know about domaining and becoming successful. There are lots of 'experts' out there who in fact only are after your money. So do yourself (and your wallet) a favour and invest in the knowledge needed to become a domain name investor. Subscribe to DNacademy!
Pieter Thomasse

The course has all the information necessary for a domain investor. If you go on to collect that information all by yourself, you will waste a lot of time, energy, motivation, and money on useless domains.

For me personally, it was everything that I needed.

Prashant Srivastava
Investor / Digital Sprawl
DNAcademy is professional and excellent, and I will recommend it to everybody, any day, any time. The price of the course is worth much more than I paid; having completed the course, I would have been happy to pay $997.
Muhammad Isah
Individual Investor
Domain investing was confusing, overwhelming and frustrating. But DNAcademy provided the theory, framework and educational foundation that I was looking for. I now feel empowered as an investor. I highly recommend DNAcademy to anyone who wants to start investing in domain names.
John Burgos Jr.
New York, NY
DNAcademy is one of the best decisions I've ever made -- hands down! The instructors truly care about your future in domain investing. Nowhere will you find such a wealth of knowledge organized in one place to help you kickstart your domain name investment goals. Please save yourself some time, money and headaches by sifting through the internet trying to do it on your own. I cannot overstate this. Believe me when I say you will thank yourself!
William Gracin
This is one of the best online training courses I have ever had. The definitions, histories, examples, scenarios, backgrounds, stand procedures are very well presented in the course. Personally I found VALUATION METRICS, TUTORIAL VALUATIONS and SELLING DOMAIN NAMES most useful.
Kris Hou
Domain Broker / Uniregistry.com
Firstly, do research. Do not just hand register names. If you have a bit of spare cash and want to learn some good knowledge, I would recommend doing Mike Cyger's DNAcademy as he has years of knowledge. (In response to the NamePros.com interview question, "What's your top tip for anyone just starting out in domain investing?")
James Booth
Broker, BQDN.com
The DNAcademy course is the most comprehensive online course for domain names. Michael leaves no stone unturned to explain everything in detail. He really wants the student to succeed!
Meyer Schnitzler
Brooklyn, NY
This course explains exactly why some domains are valuable, and some are never going to make you anything...My Mother could go through this course and become a domain name investor – that’s how thorough the course has been so far!
Adrian McKeown
Investor and Entrepreneur / NZDomainer
I am new to domain investing and I needed to figure out how successful investors bought and sold domains. DNAcademy provided me with all the practical tools necessary to make money as a part-time domain investor. I recommend this to any new domain investor who wants to become an instant insider!
Todd W. Fisher, Phy.D.
Aliso Viejo, CA

There's no doubt in my mind that the tools, techniques and conceptual framework that I got from this course will increase the viability and profitability of my domaining business.

Jackie Goldstein

Become a sharpened and more attuned domain investor. DNAcademy is the essential course, highly recommended!

Howie Crosby

Nobody is going to tell you so much about the industry...You'll never feel alone. I highly recommend this course.

Pawan Verma
Investor / Name Perk
The course was packed with the best information all in one spot. As a newbie, you want to progress with your business and it is great having this course to reference whenever I need help. Thanks for the great work.
William Cuva
DNAcademy gives me the necessary skill set and confidence to valuate and price domain names. It is absolutely worth the investment!
Cc Lee
This is a great site that starts you at the basics of what a domain is and walks you through how to acquire, value and sell domain names. Yes, there is a cost associated with it, but in my opinion, if you don’t already have friends in the industry to guide you, then this is a must-have to start your journey.
Alan Shiflett
Director for the Aftermarket / GoDaddy
DNAcademy is a no-brainer for domain name investors. It should be considered mandatory for new domain name investors, but even seasoned domain investors will benefit greatly from the course. Two enthusiastic thumbs-up, and a 100% recommendation to anyone serious about domain name investing.
Ken Correll
Although I have been selling domain names full-time, I couldn't pass up the opportunity to sign up to DNAcademy -- and I'm glad I did! There were many tools and little tricks and tips which either I didn't know about or had forgotten about. I have to say the course is extremely well designed and very clear. Really a treasure trove of great information for domain name investors. I will definitely go back and visit many sections of the course to refresh my memory and continue to hone my skills!
Saro Berejikian
Individual Investor / TheBrandable.com
This was a very thorough course with lots of useful and interesting material on domain name investing. There was a good mix of text and audio sources. The valuation process of figuring out how much a domain is worth in the market was given serious consideration, and included both wholesale and retail pricing. Students taking this course have a sound guide to help them move ahead to start building their businesses, and work with a community of other domain name professionals.
Steven Liberace
Investor / Germane Domaines
Justin Truman
This was a great class! The DNAcademy coursework and discussions were well structured and highly informative. Mike was an excellent instructor and I found his insights into domain investing invaluable. I am coming away from this class with a wealth of information and the strategies required to move forward with marketing my own domains. Thanks Mike for the education and the confidence this course has given me!
Jay Chester
DNAcademy has truly been an eye-opening experience for me and the perfect course for someone in the domain industry. The material is presented in a clear and concise manner easy to follow and understand, yet informative for even the more advanced professionals. I would and will highly recommend this course to anyone in the industry or anyone wanting to learn more about the amazing world of domain investing.
Matt Chase
Broker / Lumis
Read All Testimonials