If you use social media networking sites for your business, you face a huge risk of losing your company’s entire reach. Instantly, and with no warning.

It’s important for founders to understand what a startup goes through on their branding journey, and User.com is a good case study.

New research shows that choosing the right name – and more importantly, the right domain name for your business – can have an outsized impact on the success of your business, including trust, authority, credibility, visibility and fundraising.

Mark Zuckerberg’s biggest regret was not going with the better domain name from the start. When asked what he would do differently during an interview with Y Combinator’s Jessica Livingston, Mark Zuckerberg was quick to mention he would “get the right domain name.” 💯

Domain name valuations and appraisals are not rocket science. And domain name valuations and appraisals are definitely not an art form, open for only the most seasoned investors to conduct. A domain name valuation and appraisal methodology does exist, can be taught, and you can do it.

If you don’t have for-sale landing pages up on your domain names, you’re losing opportunities to sell them. Every. Single. Day. Here’s how to win and close a sale today.

There are six types of domain names and each has a different sales price range. Just knowing that allows you to be a better investor by focusing your efforts. But it also allows you to maximize your return on investment.