New research shows that choosing the right name – and more importantly, the right domain name for your business – can have an outsized impact on the success of your business, including trust, authority, credibility, visibility and fundraising.
While there’s less than a 1% chance your startup will become a Unicorn with a valuation of $1 billion, there’s a 100% opportunity for you to learn from the 16 Unicorns of 2018 about their branding and domain name choices.
Mark Zuckerberg’s biggest regret was not going with the better domain name from the start. When asked what he would do differently during an interview with Y Combinator’s Jessica Livingston, Mark Zuckerberg was quick to mention he would “get the right domain name.” 💯
Domain name valuations and appraisals are not rocket science. And domain name valuations and appraisals are definitely not an art form, open for only the most seasoned investors to conduct. A domain name valuation and appraisal methodology does exist, can be taught, and you can do it.
There are six types of domain names and each has a different sales price range. Just knowing that allows you to be a better investor by focusing your efforts. But it also allows you to maximize your return on investment.
Portfolio hygiene means annually reviewing the domain names you own and determining which ones to keep and which ones to sell or drop. It’s necessary to review your domain names yearly to maintain a healthy and profitable investment portfolio. You only need to ask yourself three questions to maintain a healthy domain name portfolio.