While there’s less than a 1% chance your startup will become a Unicorn with a valuation of $1 billion, there’s a 100% opportunity for you to learn from the 16 Unicorns of 2018 about their branding and domain name choices.
Mark Zuckerberg’s biggest regret was not going with the better domain name from the start. When asked what he would do differently during an interview with Y Combinator’s Jessica Livingston, Mark Zuckerberg was quick to mention he would “get the right domain name.” 💯
Domain name valuations and appraisals are not rocket science. And domain name valuations and appraisals are definitely not an art form, open for only the most seasoned investors to conduct. A domain name valuation and appraisal methodology does exist, can be taught, and you can do it.
There are six types of domain names and each has a different sales price range. Just knowing that allows you to be a better investor by focusing your efforts. But it also allows you to maximize your return on investment.
Portfolio hygiene means annually reviewing the domain names you own and determining which ones to keep and which ones to sell or drop. It’s necessary to review your domain names yearly to maintain a healthy and profitable investment portfolio. You only need to ask yourself three questions to maintain a healthy domain name portfolio.
DNAcademy founder, Michael Cyger, joins the DomainSherpa Review panel on DomainSherpa.com. Hear Michael Cyger discuss how he closed his recent sale of SEOConsultant.com for $18,000 (initial offer $1,500), and much more.
Given the staggering annual spend on advertising, the frequency of internet searches for “cars” and the indefinite life-span of the domain name, it starts to become clear why cars.com is valued at a mega $872 million.