I received a refund request at DNAcademy this week. The reason? The student was disappointed that he couldn’t get rich quick in domain name investing. But stay tuned because I’m going to tell you exactly how you should be thinking about investing in domain names going forward.
New research shows that choosing the right name – and more importantly, the right domain name for your business – can have an outsized impact on the success of your business, including trust, authority, credibility, visibility and fundraising.
While there’s less than a 1% chance your startup will become a Unicorn with a valuation of $1 billion, there’s a 100% opportunity for you to learn from the 16 Unicorns of 2018 about their branding and domain name choices.
Mark Zuckerberg’s biggest regret was not going with the better domain name from the start. When asked what he would do differently during an interview with Y Combinator’s Jessica Livingston, Mark Zuckerberg was quick to mention he would “get the right domain name.” 💯
Domain name valuations and appraisals are not rocket science. And domain name valuations and appraisals are definitely not an art form, open for only the most seasoned investors to conduct. A domain name valuation and appraisal methodology does exist, can be taught, and you can do it.