A beautiful domain name logo like these in less than 2 minutes, for free? I’ll show you how!
My job as an educator at DNAcademy is to empower you to take control. Relying on others to do simple tasks for you will only slow you down; and time is money.
So today I’m going to show you how I build beautiful domain name logos in less than 2 minutes using free tools that you have access to right now.
These logos, I think, rival those you can get at Fiver.com for five or 10 dollars, as well as those you might see at BrandBucket.com.
First off, why do we need a logo for our domain names?
I did a video over at the Efty blog (https://blog.efty.com/2017/04/18/how-important-is-a-beautiful-for-sale-landing-page-when-selling-domains/) about the importance of a beautiful for-sale landing page. The gist of it was this: what would happen if you walked into an Apple store and all devices were mixed up, tablets had fingerprints and smudges, cords were missing, and nobody helped you?
That’s right. Nothing would happen. You wouldn’t buy anything.
But by focusing on being beautiful, organized and helpful, Apple’s fantastic products area increases sales — AND they get a premium price for their products.
The same is true for your domain name logo. So create a beautiful logo to go with your beautiful for-sale landing page.
Michael Krell, managing director of BrandBucket.com, a successful investor and frequent Sherpa on DomainSherpa.com was recently on a DomainNameWire.com podcast.
He said — and I’m paraphrasing — the purpose of a logo is a simple visual identity for an acquiring company that can be used on their website or business cards for the first six to nine months before they invest in their branding process.
I think that’s a perfect description. And that should be our goal for a logo too.
We can also glean eight other important facts about the logos they design at BrandBucket.com:
1. Horizontal perspective
2. Includes brand name as text
3. One or two colors, make words stand out
4. Does not include the top-level domain in text
5. Vast majority include an image or icon of some sort
6. Image may be integrated into the brand text
7. Image is to the left of or above the brand text
8. Text uses sans serif, not serif, font
Go search Google for sans serif versus serif to understand the differences. Basically, serifs are great for print; sans serifs are great for web. (https://www.webdesignerdepot.com/2013/03/serif-vs-sans-the-final-battle/)
This should be your four-step process before you even start the process of designing:
1. Get definition of word(s) you want to create a logo for.
2. Build a list of keywords or phrases.
3. Identify the words that match the highest and best use case. This is a concept I teach in DNAcademy for maximizing your potential sales profit.
4. Play with design.
I went to NameJet and looked through their pre-release exclusives. Vaporization.com catches my eye. It was on a recent DomainSherpa Review episode and the Sherpas didn’t love it, but I’m going to select it for this tutorial.
First off, let’s get a definition. Go to Google.com and type in define:vaporization.
Now I make a list of keywords or keyword phases. I’ll add phase change, liquid to vapor, vapor, smoke, vape, vaping
The highest and best use case is likely going to be associated with vaping and the cannabis industry. It’s massive and continues to grow exponentially.
The final step is to play with the design. For this step, I’m going to introduce you to an app called Snappa.
As an aside, if you want to hear the whole story about why Chris Gimmer, the CEO of Snappa, upgraded from Snappa.io to Snappa.com, sign up for the DomainSherpa newsletter at DomainSherpa.com/newsletter because Monday that interview comes out and you don’t want to miss it.
So go over to Snappa.com, sign up for a free account, and let’s get to work.
Here’s the process we’re going to follow to build a logo for Vaporization.com:
1. 360×200 pixels wide x tall
2. Place word
3. If two words, consider palette
4. Search for simple icon to place
5. Output with a transparent background
6. Clean up with Preview, Seashore or your favorite graphics program
Timer ready? Let’s go!
I’m going to create a graphic dimensioned to 360 pixels wide by 200 pixels high.
I’m going to add text, and place the word Vaporization in the box. Go with whatever font you like, but make sure it’s a sans serif font. I’ll select the Lato Heavy font. And I’ll resize the box and font size until it’s close to maximum for the width while still allowing a logo.
Next I need to pick a color, so I visit Coolors.co (like colors.co but with an extra o) and click the space button until I see a color I like. Double click the hex number, copy it, and then come back to Snappa and paste it.
Now I need an image, so I go to the graphics tab and search for some of the words you brainstormed earlier. I type vapor. No results. How about smoke? Hmmm…I don’t like these.
Where there’s smoke, there’s fire. Even though I know vaping doesn’t involve fire, let’s search for it.
I do like this smoke symbol, even though I don’t like the bar. We can fix that. So I click it and it inserts onto my work space.
It would be cool to make the smoke come off the letter i because it’s almost mid-center and gives it balance, so I’ll flip it upside down. Now I’ll insert a box, make it white and use it to cover the dot of the letter i. Actually both I’s.
Now I’ll move the smoke symbol over the letter i and center it. Click this icon to bring it in front of the white box. And I’ll copy the white square and place it over the base of the smoke.
That was easy, and I really like it. Click save. Now let’s output it. Since it’s only for web use, it can be a simple high resolution PNG, and be sure to check the “transparent background” box.
When I open it using Preview on my Mac (you can use Seashore on your PC, which is a great, free graphics program) I can see the white boxes, so I will click the toolbox icon, then the “instant alpha” icon, then click once on the area, the press the delete key, repeat, and we’re done. A beautiful, well crafted, logo for use on your landing page.
And the timer says 1 minute and 59 seconds.
I scanned through the NameJet list and found a couple more domains that I wanted to create logos for. Here’s one for SSLHosting.com, and here’s one for Grinds.com.
Grinds sounds like my favorite coffee spot already.
Again, in under 2 minutes using Snappa.com.
I want to point out that you don’t have to pay for Snappa — they offer a free option — but I like saving my graphics so I’ll gladly pay $120 per year for access to a tool that helps me be more productive.
Now go out there and make some beautiful logos and landing pages!
And don’t forget to sign up for the DomainSherpa newsletter at domainsherpa.com/newsletter to watch Chris Gimmer’s interview on Monday, May 1st.