Domain Name Research Snapshot Tool

The DNAcademy Research Snapshot Tool

Domain Name Research Snapshot Tool

By Michael Cyger, Lead Instructor of DNAcademy, and Jason Sheppard, Co-Instructor of the DNAcademy Accelerator

Published: March 8, 2021

Completely characterize your domain name by looking at metrics, including search volume, CPC, ads count, TLD registered count, Google trend, sales velocity, historical use, named companies, count, and much more.

Transcript:

Hi everyone, I’m Michael Cyger, founder and lead instructor at DNAcademy and I have with me Jason Shepard who is co instructor of the DNAcademy Accelerator.

And today I want to announce a brand new research tool within DNAcademy called the Domain Name Research Snapshot. Can you see my screen, Jason?

Absolutely.

Awesome. So what I’m going to do is actually show you the snapshot tool that we created and just launched but I’m going to show you in an example that I’m looking at right now. So four days ago DomainShane posted a blog post and he usually talks about what’s going on in his life as well as some interesting domain names going to auction and so I saw this domain name thread.io. So of course I went to NameJet and I wanted to track this domain name I like single word generics in .io so I went to NameJet and I put in my minimum bid so I can track what’s going on.

And I can see that the current auction which is ending in just an hour and 51 minutes is at $3100. So I’m going to use the Research Snapshot, and I’m going to type in thread.io, and I’m going to pull in some data that you and I can look at Jason and you can tell me if you think it’s a good buy or not.

So, right off the bat. This is the Research Snapshot, it allows you to get a whole bunch of data on the left hand side of the metrics of either the SLD or the TLD or both for the domain name. And then on the right hand side, it shows you companies using similar brands.

So let me start on the left hand side. If you ever don’t know what one of the tools is you can mouse-over it and it gives you a quick definition. And of course if you’re a DNAcademy member you can click on this arrow and it will open the lesson for that, but I can see that thread, the word, has a pretty large exact match search volume so it’s a popular word, but because it’s a generic word there’s no search volume — I’m sorry –there’s no CPC and there’s no Google ads. One word, one syllable, six characters, pretty darn good. The TLD registered count 157, that’s a lot that means that thread.com, thread.net and a whole bunch of tlds are registered, and there’s 42,000 SLDs that includes “thread” that are registered.

You know the other things that I like to look at Jason when I’m looking at the metrics are the Google Trends which is stable and the sales velocity. So we actually integrate deeply — as you know — with NameBio and we look at words that are selling within a domain name and how fast they’re selling and NameBio is telling us that the sales velocity is increasing for the word “thread,” which makes sense because thread can be both, you know clothing thread, or it can be like the thread of computer discussion forum. So there are a few different use cases for for thread.

It’s a very technical term, I mean there’s like multi threading on computer processors.

Great point.

There any number of different things that use the term thread so I mean, I think the numbers that are displayed here are great for that.

Yeah, so you’re created 2010, it’s clean, there’s no domain authority so it hasn’t been used much and here’s where it starts to get interesting when I look at these single word generics. There are 30 exact match trademarks, so that means that there’s a lot of companies that like the word thread I’m going to dig into that a little bit after we’re off the call, a lot of broad trademarks that include thread in them. Datafiniti includes cut looks at companies across the whole world and there’s 2,300 that have the word thread in their name. There’s 176 in Crunchbase.

Some BrandBucket brands that are similar. Now this is a massive one: GitHub, which is a repository for open source software, they love the word thread in their titles and that makes sense exactly as you’re pointing in earlier.

Now we pull in some automated estimations as well. EstiBot doesn’t do a great job at brandable types of domain names so if it were like “blue mango” or “purple shoe” or something like that it’s not going to do a great job at evaluating those, but GoDaddy, which does do a decent job, says that it’s worth about $6,000 in their mind, which I think is low, and then BrandPa, which we pull into valuation from does not evaluate .io so that’s why it’s set to zero.

And then on the right hand side we can see the types of companies that are using it. So an online personal styling platform. Bolt threads so you can see thread as the second word in there here’s threads, plural platform designed to make work more inclusive by empowering teams.

Do you think thread in the singular or the plural is is going to be worth more, Jason? I think the singular far and away, especially in a tech oriented TLD.

Yeah.

Thread emotions, thread genius, thread transform plastic waste, thread learning — so the .io definitely is associated with computers, software, technology type companies, we’re seeing a lot of NFT-type companies going with .io as well so a lot of, and course a lot of gaming communities.

So this is the Research Snapshot tool that we just put out in beta. Any DNAcademy members that want access to this just go up to your toolbox and you do need an Autofill subscription because we have about 20 APIs where we pull everything in but it says cheapest $15 per month.

And, and then we save you a ton of time by pulling all this information into one place. So, what do you think, Jason?

It’s a great looking overview. I mean just, you know, perfect for the type of scenario which you mentioned — you got something ending in an hour and a half. You’re trying to decide if you want to continue to pursue it. Or if it’s gone over what you want to spend on the name. And this just gives you a quick overview with some good, salient details about things that you want to know before you bid more money on something.

Yeah, especially the TLD count. The fact that it is computer oriented, so I’m looking at the GitHub, lots of companies around the world using it. And so, I personally think this is — you know, when when we buy domain names we want to buy at wholesale, we want to sell it retail — I think that thread is probably one of the better names that fit .io. I think it’s definitely a $20,000 to $50,000 domain name. You know, if I bought it I probably price it closer to $50,000, maybe reduce it over time depending on how many inquiries I get. But it’s definitely a $20,000 for sure.

So, I was hoping that people wouldn’t see this one, but that’s the case of NameJet. I love to pick up single word that is in the $1500 range to $2,000 range, this one’s a little bit higher. But I think I’m going to put in a bid of, what do you think Jason?

I think you get up to around four.

Yeah, I think you could too, and be safe. But I think I’m going to limit it at $3,400. So I’m going to bump it up a few hundred bucks, see if I get it. Let’s see if anybody has a proxy bod — ah, somebody already outbid me at $3,500.

I think I’d be safe at four as well.

I mean I look at it mean that’s 5x — I think we both are in agreement. Me, I don’t think either of us would sell it for less than $20,000. Yeah, so you’re looking at a 5x (ROI). It’s a little bit higher renewal rate than a .com. But, you know, I don’t think you’re looking at a 10 year hold to sell thread.io.

Yeah. I think so too. Alright, you just talked me into it. I’m going to put in a $4,000 bid — that means that if somebody else — maybe the proxy bid has been input to $4,000 but if I, if the proxy bidder only has it to $3,500 or $3,600, I’m up to $4000, so the next bid up after me would have to be $4,100, and people don’t like to break those barriers there. Right.

Yeah.

Alright so let’s put in bids see what happens. I am the high bidder at $3,700.

And that is the tutorial for today on the brand new tool called the Research Snapshot. Thanks for joining me, Jason.

Oh, you’re welcome.

Thanks everyone. We’ll talk to you soon.

Take care.

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