The DNAcademy Domain Name Auction Simulator

The DNAcademy Auction Simulator

The DNAcademy Domain Name Auction Simulator

By Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy

Published: September 25, 2020

DNAcademy has developed a first-of-its-kind domain name auction simulator for investors. Today you can practice buying domain names in auction without risking a single penny. Stay tuned and I’m going to show you exactly how it works.

Student Access:

Hey everyone! My name is Michael Cyger, and I’m the publisher and lead instructor of

Here’s your chance to practice buying domain names in auction without risking a single penny.

Your goal during the 30-minute simulation is to maximize your sales revenue by buying domain names that will yield the greatest return on your investment. You’ll see your results in a summary when the simulation ends.

You’re going to get three benefits from the auction simulation:

First, you’ll learn how auctions work. How to watch the price increases. How to make a bid. And how proxy bids work on your behalf. Practice will make you more confident in real life.

Second, you’ll understand that auctions are stressful! They start slowly with a bid here or there, and escalate into an all-out frenzy in the last few minutes. Practice will help you learn how to keep your composure.

And, finally, you’ll experience what it’s like to get “sniped” right at the end of an auction if you go with single bids instead of determining a realistic acquisition price and entering that as a proxy bid. Practice will make you more zen because you’ll learn to let go of the idea that you can win every auction.

In the 30 minutes of the auction simulation, each minute represents 1 day in real life. There is no pause button, just like there’s no pause button in real life.

So here are your instructions:

1. Find the domain names that have value.

2. Invest your allotted budget.

Keep in mind that you can’t invest more than your budget, so bids that you make will be temporarily deducted from your budget until you get outbid (or you win an auction, at which time the deduction is permanent).

3. Raise funds by liquidating domains.

In the simulation, you can sell a domain name you own for 20% less than what you paid for it. Go to the “My Portfolio” tab and click the “Liquidate” button. It takes 3 “days” to liquidate a domain name.

The data used for final sale prices in this simulation is real and recent. Some domains have sold both wholesale and retail, while others have sold only wholesale. And some domains are worthless and will never sell. Your job is to find the valuable domain names.

You may use any tools you find useful including the DNAcademy Valuation Worksheet and NameBio comparable sales.

If you’re done investing before the end of the 30 minutes, you can click the “End Simulation” button and fast forward to see how your investments performed over time. (Note that you cannot end the simulation if you are in any active auctions.)

The domain names available for auction in the simulation are randomized and always changing. You may go through the auction simulation as many times as you like. I recommend at least four times.

Special thanks to NameBio, Keith DeBoer and Jason Sheppard for providing sales information that we’ve included in our database.

Good luck and have fun buying domain names!

And if you’re not a DNAcademy student but you’ve been thinking of joining, I hope you do join, learn the fundamentals, understand how to value domain names, and practice buying domain names in a safe environment.

If you’re watching on YouTube or listening on a podcast app, please click the Subscribe button to stay up-to-date

If you want to be notified by email when we launch something new or post a new educational article, sign up at A link is below.

Thanks for watching.

While you’re here…Keith DeBoer published an interview with DNAcademy founder, Michael Cyger. You can listen to it here: Brandable Insider Domain Review #22 – Featuring Michael Cyger. (Be sure to subscribe. It’s a great podcast.)

Join the Discussion

Your email address will not be published.

Comments must be respectful and constructive. Read our comment policy.

This form collects your name, email address and comment so that we can keep track of information posted on this website. For more information, read our privacy policy.